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Strategy to increase Bitcoin sales to $5B – Will the 4X selling pressure affect BTC? 

Will BTC's largest whale affect the market with its selling plans?

Strategy Bitcoin

The world’s largest Bitcoin treasury firm, Strategy, plans to increase its Bitcoin sales fourfold to $5B. During its earnings report call on Thursday, Strategy’s President and CEO Phong Le reiterated that,

Our intent is to sell Bitcoin for three reasons when we think it’s appropriate for the company.

First, they’ll increase their U.S dollar reserve by up to $1.25B to bring the total cash buffer to $5B or about 3 years of coverage.

This is the coverage target initially recommended by JPMorgan analysts. But the bank urged use of MSTR sales, not BTC. 

Strategy Bitcoin sales
Source: Yahoo

Secondly, it will fund annual dividend payments, linked to Stretch [STRC] and other preferred stocks. For this, Strategy is eyeing $1.76B funding from BTC sales. Finally, Phong Le said they’ll use an extra $2B to drive the repurchase programs of its stocks. 

Collectively, this brings the planned crypto sales to $5.01B-A 4X increase from its initial Bitcoin monetization program set at $1.25B earlier in July. 

Will Strategy’s sales affect BTC’s price?

Worth noting, the firm had previously sold $216M to fund dividend obligations. At that time, the market was pricing only the $1.25B sales program. In fact, Grayscale said that the plan would “restore confidence” in Strategy’s financing structure and help BTC form a durable bottom. 

Whether the asset manager still has the same outlook after Strategy plans to offload 4X more BTC remains unclear. 

If the firm increased its planned BTC sales to $5B within a month, what could stop it from reviewing the sales upwards in the future if the market downturn extends?    

Unless offloaded via OTC (over the counter) to avoid directly impacting the spot market, the Strategy BTC sale could become another headwind. 

The move could be positive for STRC and help bring it to the target level of $99-$100. Besides, MSTR stock could also benefit from the stock buyback. But BTC will ultimately be the loser here, especially if the sales negatively affect market sentiment.

In fact, Galaxy Research’s earlier warning about the firm’s BTC offloading could become apparent. 

According to Galaxy analysts, Strategy’s BTC sales would not resolve its ‘structural issues’ unless it generates recurring income from a section of its BTC holdings. This could help it fund obligations without dumping its BTC holdings and dragging the entire market with it.   

More pressure for BTC?

Worse still, as Bitcoin [BTC]’s largest whale offloads its stash, long-term holders (LTHs) are also actively reducing their exposure.

At the same time, U.S spot BTC ETF inflows remain negligible, leaving little demand to absorb Strategy’s expected selling pressure. 

Strategy Bitcoin
Source: CryptoQuant 

Final Summary

  • Strategy is set to increase its BTC sales fourfold from $1.25B to $5B 
  • This would add selling pressure from long-term holders (LTHs) and ETF outflows 

 

Disclaimer: AMBCrypto's content is meant to be informational in nature and should not be interpreted as investment advice. Trading, buying or selling cryptocurrencies should be considered a high-risk investment and every reader is advised to do their own research before making any decisions.

Benjamin Njiri

Journalist

Benjamin Njiri is a Crypto Analyst and Reporter at AMBCrypto, specializing in technical analysis and emerging market trends. With a background in Telecoms engineering and power systems, he applies data analysis to filter market noise and decode on-chain data. His work delivers clear, data-driven insights that help readers navigate crypto markets with confidence.

AMBCrypto was founded in 2018 with a mission to simplify and bring the latest blockchain and cryptocurrency news to our readers. We have quickly grown into the digital news source for an emerging generation of cryptocurrency enthusiasts, reaching more than a million readers on a monthly basis, across the globe.