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Atari chain partners with Luna PR become the next-gen blockchain gaming token

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The gaming industry’s journey from games like Pacman and Pong to modern-day games is truly admirable. Today, the gaming industry generates revenue of over $300 billion and has almost 2.7 billion active gamers from across the globe. The DeFi industry is disrupting the way traditional entertainment works today and is quickly gaining prominence under the spotlight. Atari Token is a decentralized cryptocurrency that was created to become the token of reference for the interactive entertainment industry. 

Atari Chain has announced its strategic partnership with an award-winning PR and Marketing agency in the crypto space, Luna PR, as it will shed light on Atari Chain’s innovation and competitive edge. The partnership will reveal to market Atari Chain’s technological developments and activities, allowing them to achieve their goal of building a token that will power the future of the interactive entertainment industry.

In 2020, Atari Chain has launched the Atari Token in collaboration with the ICICB Group, which owns a 50% stake in Atari Chain LTD, registered in Gibraltar. Atari Chain issued an exclusive license to ICICB Group to launch a crypto-currency-based gaming platform. The ICICB Group is a holding company with many FinTech, Blockchain, Crypto Exchange, financial houses, and hedge fund licenses. 

In addition to creating the Atari Token to be used as widely as possible across the interactive entertainment industry, Atari Chain will allow developers and publishers to have new options for the exploitation of Atari’s products, integration of smart contracts, protection of in-game assets and so much more. 

At the heart of Atari Chain, lies its native $ATRI utility token that will serve as the standard payment for various online entertainment experiences.  

Atari Chain’s main aim with its ATRI token is to become the payment standard for various online entertainment experiences including video games, gambling, and betting. As of today, less than 1% of gamers monetize their game time. In light of this issue, Atari Chain aims to build a system where gamers can effectively trade their in-game resources for crypto tokens or even fiat currencies. 

Game developers will also be able to integrate the token directly into their games as a form of payment. Lastly, users of the network will be able to use ATRI to either watch their favorite gamers play, buy their resources and VCS games, or participate in interactive games like gambling. As gas on the platform, similar to Ethereum. The token also provides holders with an inbuilt governance mechanism that helps the ecosystem remain decentralized. 

Atari Token is built with a broad vision to provide an opportunity for billions to access the global economy. $ATRI currently has a market cap of roughly $135 million.

Luna PR will also be working closely with the team at Atari to introduce users to the latest updates in Atari Chain, for example, the Atari Smart Wallet and their metaverse that is on the rise. This wallet will help users connect between a range of cryptocurrency assets including ATRI, ETH, USDT, BTC, LTC, BNB to buy and sell 24/7. 

About Atari Chain

Atari Chain marks the beginning of an era between the blockchain videogame industry and cryptocurrency trading. The famous video game pioneer Atari Chain intends to create a decentralized cryptocurrency that would become the standard in the blockchain video game industry. Atari Chain has already built a strong reputation over the years. Their creative gaming ecosystem is bringing both developers and gamers multi-beneficial ease of integration, security, and liquidity.

The platform puts together a large user base and merges different projects into a one-stop open and integrated token that will offer easy integration into games and blockchain-based applications to become the global cryptocurrency.

To know more about Atari Chain, visit their Website | Reddit | Discord | Medium| Twitter and Telegram

About Luna PR

Luna PR, an award-winning advisory, marketing, and public relations agency, was started by Nikita Sachdev in 2017. The company has years of expertise in managing crypto and Defi projects in over five continents with the help of an expert team. Luna PR has helped several prominent projects to reach their potential and reach their target audience in the most effective manner. 

To know more about Luna PR, visit their Website, Twitter, Instagram, and LinkedIn.

Disclaimer: This is a paid post and should not be treated as news/advice.


With Masters in Mass communication and journalism, Anjali's interests lie in blockchain technology adoption across emerging economies.
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