Binance focuses on Europe as regulatory concerns grow in the US

• Binance strengthened its presence in Europe through EUR partnerships.
• Binance.US discontinued direct USD withdrawals, reshaping its US offering.

Amid a whirlwind of regulatory scrutiny and mounting pressure, Binance[BNB] demonstrated resilience and adaptability, advancing its presence in the European market.

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Making strides in Europe

Through strategic partnerships, the exchange has forged new connections to enhance its European offerings, specifically targeting EUR-based payments, deposits, and withdrawals.

This forward momentum in Europe represents a significant step for Binance as it provides users with the convenience of Euro spot pairs, EUR deposit and withdrawal options via Open Banking, and SEPA/SEPA Instant services.

The ability to seamlessly convert between fiat and cryptocurrencies is vital for expanding the adoption of digital assets worldwide. Simplifying the process of buying and selling cryptocurrencies is crucial, especially for newcomers to the space who may find it daunting and complicated.

Problems in America

Nevertheless, the American landscape tells a different story. Binance.US recently introduced a significant amendment to its terms of service. This signaled a shift away from direct United States dollar (USD) withdrawals on its platform.

This change pertains specifically to the “BAM Fiat Wallet” section in the terms of service, which manages US dollar custody.

According to the updated terms, users are now required to convert their USD holdings into stablecoins or other digital assets to facilitate withdrawals. This adjustment effectively ends the possibility of direct USD withdrawals on the platform.

The global journey of Binance remained in a flux with promising opportunities and considerable challenges. At the time of writing, the exchange’s daily trading volume reached $92.57 billion, indicating a decline in trading activity.

Realistic or not, here’s BNB’s market cap in BTC’s terms

Over the last few months, the exchange has seen a significant fall in trading volumes, owing to the ever-evolving landscape and regulatory uncertainties surrounding Binance.

Source: The Block

For Binance’s native cryptocurrency, BNB, the token’s value stood at $213. Despite a recent price dip over the past week, BNB remained a critical component of the Binance ecosystem, reflecting the platform’s enduring influence.

Source: Santiment