Cryptocurrency adoption is important for improving a token’s price valuation and overall market scenario. Virtual currency payments have been booming lately in Switzerland after a new smartphone application was developed in the country, making cryptocurrency payments easier.
According to reports, Bitcoin [BTC] and Ethereum [ETH] payment options will now be available at the reputed five-star, Dolder hotel, and the car dealership, Autohaus Kessel.
Located in Zurich, Dolder is one of the most famous hotels in Switzerland. The hotel will accept cryptocurrency payments via the newly developed app, Inapay. The payments app was backed by Zug-based Inacta, with contributions from the Swiss finance platform, Bity.
The initial launch for the application is scheduled to take place in two months, with Dolder hotel and Kessel Auto Dealers representing the first parties to implement the app for crypto payments.
Lucas Betschart, Inacta’s Head of crypto assets and President of Bitcoin Association Switzerland, stated,
“Bitcoin is back as a medium of exchange.”
Dolder Hotel and Kessel dealers followed the lead of Digitec-Galaxus. The “Amazon” of Switzerland, and the country’s largest retailers, Digitec-Galaxus, had announced earlier this month that they had begun to accept Bitcoin payments.
Further, Bitcoin Suisse, the cryptocurrency financial services company, also started a long-term advertising campaign at Zurich airport, aiming to promote Switzerland as a “crypto nation”.
The company stated,
“For at least the remainder of 2019 and well into 2020, some 11 million arriving travelers and greeters will be presented with the company’s vision and message, as they arrive in Switzerland.”
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Basic Attention Token surges by over 6% as Ad Launch nears
The cryptocurrency market appears to be bleeding, however, few altcoins have reported small surges over the past few days, like Basic Attention Token [BAT].
The coin, on April 18 when the entire market was mostly red, surged by over 10% and was trading at $0.3618, its all-time high since July 2018. On April 20, BAT reported a growth of over 6% and was valued at $0.3947, breaking its immediate resistance.
BAT reported a market cap of $493 million and a 24-hour trading volume of $57 million. The coin noted a 6.47% rise in its price over the past day and reported a seven-day surge of 31.20%. BAT continued to register a growth of 1.18% over the past hour.
Crypto-enthusiasts speculate the reason for the surge in prices to be the launch of advertisements on the Brave Browser this month. The BAT token is essentially based on entertainment and can be obtained through a variety of advertising and attention-based services on its platform. According to Twitter user @CryptoNilla,
“They are about to launch ads this month hence the pump.”
BAT was highly traded on ZB.COM exchange as it noted a volume of $8 million via the BAT/USDT pair. The second place was taken by Binance, the largest cryptocurrency exchange as it reported a trading volume of $7 million via the BAT/BTC pair. IDCM was on the third place with $6 million in volume via the BTA/BTC pair.
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