7 New AI Marketing Tools You Need to Try in 2023

It has become a common practice for businesses to use Artificial Intelligence (AI) technology for promotional purposes. And the art of marketing has been significantly changed with the introduction of AI marketing tools in the industry. Whether you’re an e-commerce entrepreneur or a blogger, you must make the most of AI marketing platforms to run a successful business. 

These AI-powered tools will ensure you reach your marketing goals in no time. Numerous AI tools have taken form in the recent past, so it can be challenging to select the right one for yourself. Before you do that, it is vital to understand the goal you are trying to achieve. In this article, let’s look at the top 7 AI marketing tools you should use for your business.    

What is an AI marketing tool?

Simply put, an AI marketing tool is an application or software that uses AI technology to enhance, automate, or improve marketing efforts. These tools can study huge datasets, identify trends and patterns, and offer meaningful insights to help create effective marketing strategies. 

Free AI tools for social media come in handy with tasks like ad targeting, content creation, sentiment analysis, and audience segmentation. Marketers can use AI’s power to save time, enhance productivity, and boost the effectiveness of all marketing efforts. 

Top 7 AI marketing tools you should use in 2023 

A robot carrying a marketing tool – Image via Pixabay

1. Jasper AI 

Formerly known as Jarvis, Jasper is an advanced AI marketing tool developed to help you with top-notch articles, emails, social media posts, landing pages, or ad copy. This AI tool uses OpenAI’s GPT3-model to create texts. It also has various built-in templates for PAS, Feature to Benefit, Before-After-Bridge, and the AIDA framework. 

Jasper works conveniently as you only have to give it details related to your business or product, and it generates high-quality copy for the same. It can also create product descriptions, meta descriptions, Amazon product descriptions or bullet points, and more. 

According to its creators, Jasper has read 10% of the web. It comes with an intuitive and simple dashboard, and it will definitely help strengthen your SEO game. 

2. Surfer SEO 

Next in line, Surfer SEO is a tool used for content optimization. This AI tool generates high-quality content to help you rank on search engines, which is the ultimate goal of all good content strategies. 

So, how does it work? You’re responsible for writing, and Surfer SEO is responsible for assessing and scoring your content based on readability, length, content density, use of headers, and other crucial aspects that will help with the rankings. 

It is fairly easy to use Surfer SEO. To begin with, you feed it with information about your niche, domain, and target demographic. Doing so will allow the system to offer actionable insights by highlighting an appropriate content structure, suggesting the most useful keywords and defining image density. 

Surfer SEO has its own text editor, so you can directly write on the platform or copy-paste the written content for an accurate analysis. The SEO will improve in real time as you start editing the work based on its suggestions. 

The platform can also be integrated with other similar content marketing tools such as Google Docs, WordPress, Jasper, and more. 

Check out the 5 best AI SEO software to automate your organic performance in our blog!

3. Grammarly 

Known to be one of the most powerful AI marketing tools, Grammarly enables you to check your written content for grammar, spelling, readability, tone, style, clarity, and more. 

Grammarly checks the content in real-time, and its Google Chrome extension can also be installed. This makes for a great feature as it allows you to use Grammarly while using different apps like Twitter, Gmail, Facebook, Instagram, Word, etc. 

The AI tool highlights errors and suggests relevant corrections. As a user, you can either use the suggested changes or ignore them. Grammarly can also find inconsistencies in tone and redundant words and offer appropriate alternatives. 

4. Seventh Sense

Best known for email marketing campaign optimizations, Seventh Sense is another incredible AI tool that ensures the timely delivery of emails to your customers. 

As an AI tool developed to help marketers, it offers a personalized service to help you engage with your customers by sending them emails at an optimal time. 

Seventh Sense also helps you enhance your sender score by increasing email deliverability, which is crucial for businesses that send numerous emails weekly. This AI tool can only work with Marketo and Hubspot. 

5. Albert.ai

Digital advertising is known to be a challenging task for many, or it was until AI came into existence. 

Albert.ai is an AI marketing tool designed for digital advertising. It optimizes and personalizes ad content across platforms like Google Ads, YouTube, Bing, Facebook, and more. 

The platform works as a laboratory for editing campaigns to make the most of new markets or unanticipated channel opportunities. Its ultimate goal is to help make relevant and less wasteful ad campaigns. 

6. Brand24 

Undoubtedly, every business or company gives utmost importance to its reputation. Brand24 is a great AI tool that helps businesses track negative and positive feedback in real-time. It examines blogs, social media, news sites, videos, forums, etc., to look for brand mentions. 

Then, it uses sentiment analysis and draws insights from conversations about the brand, its products or services, and competitors across the web. 

This helps businesses respond to negative feedback and solve customer problems with the aim of improving customer retention. It also helps businesses look into their product/service flaws before it gets too late. 

7. ManyChat

Well-known for capturing email addresses and phone numbers, ManyChat is another one of the AI marketing tools you must try in 2023. It’s easy to use this AI platform, and it has been carefully designed for marketing and sales. 

The main focus of this tool is on Facebook Messenger, but it also offers support for Instagram Direct Messages. It doesn’t require you to have coding skills and ensures that users can make the most of it. 

What are the benefits of using AI marketing tools?

There are various benefits of using free AI tools for social media. In this section, let’s take a look at some of the significant benefits of AI in marketing: 

Market analysis – Image via Pixabay

Enhanced efficiency 

AI marketing tools can analyze huge amounts of data more quickly and effectively than humans. This power of AI allows marketers to make quick and well-informed data-driven decisions. 

These AI tools also help save time, ensuring marketers can pay attention to other creative and strategic tasks, enhancing the overall efficiency of your business. 

Better personalization

Another benefit of AI in marketing is that AI technology uses algorithms that can track user preferences, behavior, and interactions to create personalized content, product recommendations, and marketing messages. 

Tailored marketing tactics can help businesses build solid customer relationships, improve conversion rates, and enhance engagement. 

Accurate insights 

AI marketing tools can track down correlations, trends, and hidden patterns in data that may get missed by the human eye. These data-driven insights enable marketers to discover market opportunities, make informed decisions, and optimize marketing campaigns, ensuring better results. 

Effective targeting

AI technology has the ability to divide audiences based on several factors, like interests, behaviors, and demographics. This ensures the accurate and efficient allocation of marketing resources. It also ascertains that the target audience receives the right messages, enhancing the effectiveness of your marketing. 

Automation of tasks

AI marketing platforms can automate repetitive tasks such as ad bidding, email marketing, and social media posting. Automation of everyday tasks allows marketers to put their time and energy into other strategic and creative tasks in hand. 

Optimized content creation

AI in marketing can help generate unique content ideas, create catchy written content, and optimize headlines using natural language processing (NLP). This enables marketers to create engaging content that helps boost search engine rankings.

Predictive analytics

AI’s capability of predicting customer behavior, future trends, and performance by identifying patterns can help marketers make smart moves and modify their marketing campaigns for the best results. 

How to use AI in marketing?

You can use AI marketing tools to run a successful business in several ways. From generating top-notch content to enhancing customer experience, here is how you can put AI marketing platforms to use: 

Generate high-quality content 

Digital marketing is primarily driven by content. The lack of high-quality content can make it challenging for businesses to sell their products. Generating content doesn’t come naturally to everyone and can take a considerable amount of your day. 

As a marketer, you must strategize, write SEO-optimized copies, make necessary changes, and launch at the right time for optimal results. This is where you can put AI marketing tools to use. These tools can streamline this lengthy process by automating repetitive tasks, improving engagement, and performing various other tasks. 

Automate email campaigns

Top AI email marketing platforms will help you create engaging and effective emails that will captivate customers and maintain strong customer relationships. Sending emails is a repetitive marketing effort, and AI tools can automate it, helping you save time spent on creating fresh email content. 

Use chatbots 

AI chatbots have proven to be a business’s best friend. If used correctly, an AI chatbot can create an amazing customer experience by answering repetitive questions and solving other product or service-related queries. 

The chatbots can also forward the conversation to your customer support team if a complicated question is asked. Chatbots cater to customers instantly and ensure they don’t feel ignored by your business. 

Set realistic goals

Businesses set target revenues and assign goals to the marketing campaign. This is done to ensure the overall growth of the business at the end of the campaign. 

AI marketing platforms provide an estimate of potential sales by analyzing customer behavior and allow marketers to set realistic goals. These insights will help you identify what products are top-selling, manage inventory, and create effective marketing strategies.  

Wrapping up

Marketing strategy leading to success – Image via Pixabay

AI technology isn’t new to the world. Companies have been using technology to grow for many years. However, using AI marketing tools isn’t an option anymore. The digital revolution has now made it necessary for businesses to use AI marketing platforms. It has become vital for businesses to leverage AI in marketing for a successful future. 

There’s no doubt that AI marketing tools are here to stay as they offer several benefits, such as cost reduction, increased efficiency and productivity, scalability, enhanced customer experience, and more. If used correctly, the AI-powered tools listed in this guide can help your business reach heights.