CapCut: Reshaping the future of commerce

When it comes to AI tools, there has been a lot of talk in the media about the potential ramifications of implementation, but it is also a hot topic in terms of its functionality and how it can be of benefit to businesses when streamlining processes, maximizing potential, and even saving money. There is a whole host of different AI software out there making things simpler for all kinds of businesses, but there is a growing focus on its capabilities regarding marketing in commerce. With this in mind, we’ve decided to take a look at CapCut, one of the leading platforms for photo and video editing software, as it is fast becoming a significant platform to have in a marketing itinerary.

What are AI photo and video editing tools?

Photo and video editing tools aren’t a new inception, but the advancements in tech have led to far more functional solutions than ever before. Original iterations often featured intensive tools, and while they provided a digital alternative to hiring a professional, they often took a lot of time to learn, provided results that were indicative of the user’s skills, and still often came with their own costs. Because of this, there was a clear gap in what users could expect from online software and expert assistance – and there quickly became a need for better-performing services.

Artificial intelligence has done just that and has now been applied to photo and video editors to automate all of the editing processes that traditional tools expected users to perform themselves. This covers enhancing visuals, adding AI voiceovers with text-to-speech free software, recognizing objects, generating subtitles, and even offering streamlined editing services with dynamic effects and improved content quality.

What can you expect from CapCut? 

CapCut quickly cemented itself as a market innovator with options that use nothing short of the most cutting-edge AI algorithms and machine learning technology, so that absolutely anyone would be able to visit their website and take care of their photo and video editing needs with no prior skill or knowledge and minimum effort. All of the tools available on CapCut are designed to perform with little more than a click, providing results in seconds – and everything is entirely free.

Here are some of the top tools you’ll find on the CapCut website:

Speech-to-text converter 

It’s no secret that businesses that create promotional content for modern audiences are not only beginning to see the functionality of using videos to diversify their efforts but also how they can maximize their capabilities for even greater reach. Accessibility is the name of the game for commerce and audiences now want to purchase goods and interact with the services that impact them quickly via stunning visuals. Speech to text software not only allows businesses to reach wider audiences (studies actually suggest that younger users prefer to consume video content without audio in 2023), but it also adds an additional layer of SEO that search engine algorithms can scour to better position commerce websites and similar pages in rankings.

Gif maker

CapCut’s free GIF maker can generate and convert parts of videos into animated GIFs – and these are great aspects to add to your promotional tools in commerce to increase brand awareness and showcase creativity. The software can intuitively change aspect ratios, adjust playback speeds, upscale imagery, and even add text, stickers, and other effects. Users can even select from animated GIF templates for all of their needs.

CapCut templates

With templates in mind, CapCut also has thousands of highly editable photo and video templates that can be used for branding, creating cohesive promotional materials, and everything in between. Platform-specific templates can help you create engaging content that will impact users on their favorite platforms such as TikTok, so your business never needs to miss out on the latest trends.

AI image upscaler 

With a simple drag and drop function, users can take any imagery and upscale it into professional quality 4K with the AI image upscaler. Pictures can be enlarged or minimized with no quality loss and the software will preserve the natural look of the original image while sharpening edges, enhancing details, and transforming low resolutions to their full potential.

How CapCut is changing the future of commerce?

In the last few years, there has been a real shift in consumer sentiment and commerce has largely been driven online by economic factors such as the pandemic. This means that traditional businesses are no longer seeing success when operating brick-and-mortar stores alone, and the best way to not only get established online but to maximize potential for promotions is with stunning, impactful imagery.

The modern consumer has extremely discerning needs and as social media trends drive sentiment, it is especially important for businesses to curate content that is relevant. The AI photo and video editing software at CapCut not only gives businesses the option to create professional quality photos and videos for free but also at a speed that will ensure they stay one step ahead of the competition.

Disclaimer: This is a paid post and should not be treated as news/advice.