Cardone Capital buys $101M in Bitcoin, with plans to add 3000 BTC more!
From luxury apartments to digital assets, the firm’s strategy marks a shift in long-term value bets.
- Cardone Capital acquired 1,000 BTC, with plans to add 3,000 more
- Institutions are looking at Bitcoin as treasury asset now
Cardone Capital has just become the first real estate investment firm to aggressively embrace Bitcoin [BTC]. The company’s bold new strategy merges real estate with digital assets, making way for a telling shift in how institutions are approaching long-term value creation right now.
A $400M BTC play
Cardone Capital kickstarted a new era for real estate investing by adding 1,000 BTC – worth roughly $101 million – to its balance sheet. In fact, it has plans to hit 3,000 BTC by year-end. According to CEO Grant Cardone, this is a fusion of “the two best-in-class assets.”
With over $5 billion in assets under management, Cardone Capital is now outpacing crypto-native firms like Core Scientific and Cipher Mining in BTC holdings. In doing so, it is positioning itself among the largest institutional Bitcoin holders in the U.S real estate sector.
Why now?
This didn’t happen overnight.
Momentum began with the 10X Miami River Bitcoin Fund, which paired a 346-unit apartment complex with $15M in BTC. Rental income from the property is partially converted into Bitcoin, offering a self-sustaining crypto treasury model.
Grant Cardone’s interest in blockchain dates back to 2024 when he listed a $42M property on Propy, a decentralized platform for real estate.
Institutions want in!
Cardone isn’t alone though. This week saw a string of institutional Bitcoin buys.
New York’s Parataxis Holdings revealed an $18 million deal to acquire Bridge Biotherapeutics, turning the KOSDAQ-listed biotech into a Bitcoin-native treasury firm. Meanwhile, Universal Digital, a Canadian crypto investment firm, announced it would exit its altcoin positions in favor of a pure Bitcoin strategy.
