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Decentralised Investment Group giving women a platform to disrupt the male dominated NFT industry

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Decentralised Investment Group, a premier blockchain company based out of Dubai, has partnered with Jumana Al Darwish, an award-winning serial entrepreneur, to bring her vision of merging the worlds of NFTs and private membership clubs by creating a 44 Club NFT collection. 

The NFT market is thriving with an average of $10 million to $20 million in sales per week. In 2021, the total sales of NFT added to over $170 million. However, while the progress and growth is massive, the NFT industry is still dominated by male creators. Jumana aims to disrupt the landscape by being a brave and bold artist with her 44 Club NFT collection that represents her ethos. 

Jumana had been interested in the potential of blockchain technology and non-fungible tokens and had an idea brewing in her head for a long time. She believes that NFTs hold the potential to unlock a new era of utility and the present time is ideal as more and more people are becoming aware of the possibilities NFT holds. 

Jumana had the idea to merge NFTs and private member clubs with a futuristic and innovative twist – private members clubs in the metaverse. However, she wanted to execute her vision with the right platform. To coincide, she was introduced to Liam, CSO of Decentralised Investment Group, and saw his post of the recent success of Kart Racing League, the platform’s first play-to-earn NFT game. 

Decentralised Investment Group is focused on blockchain-based innovations and empowers startups to harness the power of decentralised technology to revolutionize the world. Along with this mission, DIG is all for promoting equality and encouraging women to get into crypto. They recently announced their new female Chief Marketing Office, Lilli Brant. 

Within two weeks of the initial meeting, DIG’s 100+ person team turned Jumana’s initial idea into 44 Club, an NFT collection of 10,000 unique NFTs and a schedule of 44 different events in 44 different cities around the world. 

The 44 Club NFT collection resonates with the outgoing nature of Jumana and is a futuristic version of the illuminati/ secret society in the metaverse for all of the people that “don’t fit in” and have never felt “normal”. It is a private-members club ideal for

misfits, the surrealists, the change-makers, the creatives, the entrepreneurs and the passion seekers. 

The NFTs represent individuals from different backgrounds, and allows the holder access to VIP events, designer drops, underground opportunities and ownership stake in the brick-and-mortar 44 Club. The NFT collection is staged in 2044 in a metaverse and follows an Illuminati system where Level 3 offers the rarest NFTs. The whitelisting process for the NFT collection goes live on Friday 11th February. 

To find out more about DIG, visit their official website.

Disclaimer: This is a paid post and should not be treated as news/advice.


With Masters in Mass communication and journalism, Anjali's interests lie in blockchain technology adoption across emerging economies.
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