Donald Trump crypto project set to launch: What happens next?

• Trump’s World Liberty Financial [WLF] token sale launches on the 15th of October, engaging crypto investors.
• Recent assassination attempts haven’t deterred Trump’s campaign or crypto initiatives.

As the U.S. presidential elections approach, prediction market trends suggest a likely victory for Trump.

However, amidst this, on the 13th of October, police reported that they thwarted a potential third assassination attempt against the former president, according to The Telegraph.

Yet the former president remains undeterred in his campaign—particularly in advancing his latest cryptocurrency initiative.

WLF token sale announced

In fact, on the very day, Trump announced on X (formerly Twitter) that his crypto project, World Liberty Financial (WLF), will open its token sale on the 15th of October.

Source: Donald J. Trump/X

Additionally, to engage with potential investors, the WLF team and advisors are scheduled for a Twitter Spaces session on the 14th of October, offering insights into the public sale and project vision. 

Thus, the WLF project is set to revolutionize the financial landscape by utilizing blockchain technology to provide decentralized lending services, serving as a compelling alternative to traditional banking institutions.

With an emphasis on inclusivity and transparency, WLF aims to challenge what Trump describes as a “rigged” financial system, empowering users through its innovative approach.

Recently, as per reports, the project has begun accepting users, albeit with access limited to accredited U.S. investors and non-U.S. citizens, reflecting its commitment to creating a more equitable financial environment. 

Remarking on which Trump noted, 

“While these whitelists are currently open to accredited investors in the US and all non-US persons, we are not turning our backs on the everyday American. Our mission is to bring financial freedom to everyone, no matter their background or bank balance.” 

Community reacts

However, this announcement appeared to disappoint several crypto executives, as highlighted by Dogecoin founder Billy Markus, who stated,

“This is pretty lame.” 

Adding to the fray was another X user who noted, 

Source: Franklin/X

This situation underscores Trump’s awareness of the sentiments among crypto voters and the significant role cryptocurrency is playing in this election cycle.

The story so far and the latest trends

Going back in time, despite facing an initial assassination attempt on 14th July, Trump remained resolute, expressing his intention to attend the upcoming Bitcoin Conference in Nashville, Tennessee.

This also pushed the crypto market and Trump’s election odds as per Polymarket.  

However, following a second attempt in mid-September, the crypto market took a hit, leading to a decline in Trump’s standing on Polymarket, where he briefly fell behind Kamala Harris.

Currently, Polymarket data indicates Trump is leading with 54% of the votes, compared to Harris’s 45.4%.

Source: Polymarket

In the broader market, the global crypto market cap sits at $2.24 trillion, reflecting a 2.00% increase over the past 24 hours as per CoinMarketCap.

Notably, MAGA [TRUMP] has risen by 6.7%, while Kamala Harris [KAMA] has experienced a 2.2% decrease, according to CoinGecko.