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DSFR: Transforming retail and eCommerce sector using blockchain technology

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Blockchain technology has been revolutionary in different sectors of the global economy, including finance, education, supply management and health. In addition, the innovative concepts of cryptocurrencies and their efficiency in creating fast, cheap cross-border transactions have expanded the potentials of blockchain technology. 

The retail industry is a billion-dollar industry that has largely been unaffected by the impact of blockchain technology, despite the wide popularity of cryptocurrencies. However, an innovative blockchain platform, Digital Swiss Franc (DSFR), is looking to change this by modernizing the retail sector. 

An innovative blockchain protocol 

Digital Swiss Franc (DSFR) is a blockchain-based platform that enables users to integrate cryptocurrencies into their everyday lives. It is built on a layer-2 protocol that allows scalability and low transaction fees on the Ethereum blockchain.

DSFR has identified the retail sector as the perfect place to introduce its innovative features to achieve this goal. The blockchain platform has designed an integrated payment system that consists of a Crypto POS, a prepaid card, and a crypto payment gateway. Merchants and vendors can sign up on DSFR to leverage the payment system into their online stores and businesses. 

The payment gateway is easy to deploy into existing eCommerce systems and enables merchants to receive payments in popular crypto-assets like bitcoin, Ethereum, and DSFR tokens. The payment and POS systems are also fitted with a Merchant app that allows easy management of inventory, product listings, promotions and discounts. 

DSFR also provides merchants value as it charges as low as 1.21% as transaction fees for payments. This is significantly lower than other crypto-based payment solutions and ensures that merchants receive good value for their goods or services. 

DSFR prepaid cards provide users with an easy way to make purchases using cryptocurrencies. Users can shop at discounted prices in supported stores and also get digital tokens in the form of cashback directly to their digital wallets. 

The DSFR cashback system is an innovative reward system that incentivizes customers to make purchases from partner merchants. As a result, merchants benefit by having loyal customers that get rewarded for shopping on their platform. 

Key Partnerships and developments 

DSFR has secured partnerships with top stakeholders within the retail industry, including the e-commerce platform, My World. My World will leverage DSFR’s cryptocurrency payment system and wallet service to enhance users’ shopping experience with exciting cashback rewards. 

This is a significant partnership as My World receives over 15 million shoppers yearly, and they will be exposed to the DSFR crypto payment system. This will also lead to increased adoption of DSFR tokens. 

The DSFR team has continued to embark on key partnerships with hundreds of retail shops and helping them adopt crypto payments on their platforms. As a result, over 200 retail shops and kiosks in Switzerland have joined the DSFR ecosystem. In addition, DSFR has already launched its flight booking and specials website. 


DSFR is an ERC-20 token that serves as the utility token of the Digital Swiss Franc ecosystem. In addition, it serves as the reward token for cashback and will be used for governance in the future. DSFR has a total token supply of 9,000,000,000 tokens.

DSFR concluded private funding, which raised close to 3 million CHF ($2.7 million) while 60% of the token has been allocated to the IEO (Initial Exchange Offering). 

DSFR has already held the first round of the IEO on crypto exchange Latoken and is currently in the second round, which will conclude by September 23, 2021. A third-round is scheduled from September 24 to October 7, 2021.

Future developments on DSFR

DSFR team has revealed its intentions to continue making new developments and plans to launch an Android-powered smart STB (set-top box) that will provide Gaming and Television channels to customers. 

The STB will also serve as a channel for merchants to reach potential customers and advertise their products. Customers will also be incentivized when they play games or watch movies on the set-top box. DSFR also plans to introduce big data analytics that focuses on price, promotion and markdown optimization to give retail partners an edge over traditional vendors. 

The DSFR token will also be listed on several exchanges to increase adoption and raise the token’s value. At the same time, there are plans to introduce multiple earning dApps within the DSFR ecosystem. 

To learn more about DSFR, visit the links: 


White Paper:



Link to Buy in Exchange:

Disclaimer: This is a paid post and should not be treated as news/advice.


With Masters in Mass communication and journalism, Anjali's interests lie in blockchain technology adoption across emerging economies.
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