LAKE (LAK3) announces sponsorship of the Homeless World Cup Seoul 2024

LAKE (LAK3), a blockchain company dedicated to reshaping the global water economy, is proud to announce its official sponsorship of the Homeless World Cup Seoul 2024. This globally recognized football event, backed by FIFA, fosters social inclusion and supports individuals working to overcome housing instability. The event will begin on the 21st of September at Hayang University in Seoul, with over 70 member nations participating in the week-long event.

Hosted in Asia for the first time in the heart of the South Korean capital of Seoul, The Homeless World Cup 2024 will unite teams from around the world, creating a platform that goes beyond football. It provides participants with opportunities for personal development, self-expression, and social reintegration. LAKE’s involvement not only highlights its dedication to social impact, but also represents the company’s first strategic steps in Korea and Asia, regions identified as criticial to LAKE’s global expansion plans.

“At LAKE, we believe in the power of community and the importance of extending opportunities to those who need them most,” said Jean-Hugues Gavarini, CEO and Co-Founder of LAKE. 

Gavarini added, “Our sponsorship of the Homeless World Cup Seoul 2024 is a natural extension of our core values as we aim to uplift communities through meaningful partnerships. By supporting this event, we hope to inspire positive change and offer hope to individuals facing difficult circumstances.”

The Homeless World Cup is celebrated not only for its athletic excellence but also for its mission to empower disadvantaged individuals through competition and teamwork, offering them a second chance at life. As an organization committed to making a positive impact, LAKE is proud to support such an important and meaningful initiative that aligns with its vision of social responsibility and sustainable global change.

“Sports have the unique ability to bring people together and create a sense of unity, regardless of background or circumstance,” said Byunghun Ahn, Executive Director of Big Issue Korea. “We are proud to partner with LAKE to support an event that promotes inclusivity, resilience, and the power of second chances.”

Through its sponsorship of the Homeless World Cup Seoul 2024, LAKE is not only making a tangible difference on the field, but is also increasing visibility for its project and mission, inviting new members to participate in the New Water Economy. As LAKE makes its first steps into the Asian market, this partnership marks a strategic milestone in expanding LAKE’s global footprint and nurturing a community committed to reshaping the world’s water resources.

About LAKE (LAK3):
LAKE is a RWA project leveraging blockchain technology to disrupt the water economy. It is an innovative Web3 ecosystem facilitating fair and decentralized access to water worldwide. This is the first project to bring a clear, transparent, and decentralized ecosystem that will change how we interact with water, from purchasing, selling, securing, donating and even becoming shareholders in water sources. With a mission to connect billions to water sources through Web3, LAKE sparks transformative change in how we perceive and manage this increasingly scarce vital resource. 

For more information, visit https://LAK3.io 

About the Homeless World Cup:

The Homeless World Cup is an annual global football tournament that aims to inspire and change the lives of people experiencing homelessness through the power of sport. Founded in 2003, the tournament provides a platform for players from over 50 countries to represent their nations, develop confidence, and take steps toward personal transformation. More than just a football competition, the Homeless World Cup promotes social inclusion and drives awareness of homelessness issues, with the goal of eradicating homelessness worldwide. By harnessing the universal language of football, the organization works to create lasting social impact and provide a second chance for individuals to rebuild their lives. 

For more information, visit www.homelessworldcup.org.

Media Contacts:

Owais Jadwat/ Athraa Bheekoo

owais@lunapr.io / athraa@lunapr.io

Luna PR

Disclaimer: This is a paid post and should not be treated as news/advice.