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MicroStrategy capitalizes on Bitcoin’s ‘gold rush era’

2min Read

Michael Saylor shows more faith in Bitcoin investment than the age-old stock market.

MicroStrategy capitalizes on Bitcoin's 'gold rush era'

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  • MicroStrategy bought 3,000 Bitcoins, increasing its total holdings to 193,000 BTC.
  • Michael Saylor viewed Bitcoin as a superior investment compared to traditional stocks.

In a recent strategic move, Michael Saylor’s MicroStrategy has significantly increased its investment in Bitcoin [BTC], purchasing an additional 3,000 BTC for approximately $155.4 million. 

This latest acquisition boosted MicroStrategy’s total Bitcoin holdings to an impressive 193,000 BTC, valued at around $10.28 billion at press time.

Saylor prefers BTC over the stock market

This bold investment strategy by MicroStrategy is not just a testament to the firm’s bullish outlook on Bitcoin, but also reflects a broader acceptance of cryptocurrencies as viable investment assets. 

In a recent interview, Saylor talked about his diminishing optimism when it comes to the “magnificent seven” stocks. He mentioned,

“Most of these companies (the magnificent seven) don’t have property, so they’re valued on cash flows. That means, as a store value in this decade, that’s increasingly risky.” 

Saylor viewed the lack of cash flows in Bitcoin as a feature rather than a drawback.

He argued that this characteristic exempted Bitcoin from needing to meet any cash flow expectations, setting it apart from traditional investment assets.

An inch closer to 1% BTC accumulation

The aftermath of this purchase was positively reflected in MicroStrategy’s stock prices, which saw an impressive surge of 12%, indicating strong market approval of the company’s investment direction.

This uptick in stock value underscored the potential synergistic effect between corporate cryptocurrency investments and shareholder value.

As MicroStrategy’s Bitcoin holdings grow, the company is inching closer to owning 1% of all BTC in circulation, marking a significant milestone in corporate cryptocurrency ownership.

This strategy not only diversified MicroStrategy’s investment portfolio but also positioned the company at the forefront of institutional investment in the cryptocurrency space.

Additionally, Saylor has also portrayed confidence in the future performance of the asset. He encouraged newcomers to invest in Bitcoin, stating,

“I think the risk-reward proposition for Bitcoin in the year 2024 is better than any other time in the history of the asset.”

BTC’s current track record

The broader cryptocurrency market has responded positively, with BTC reaching a two-year high and swiftly closing in on the $60k mark at press time.

This rally was supported by record-breaking inflows into Bitcoin ETFs, which recorded the highest single-day volume of $3.2 billion, coupled with a record-low outflow of only $22.4 million. 

Such market dynamics underscore the increasing investor interest in Bitcoin as a “store-of-value” asset. Saylor further added to this sentiment, saying,

“I think Bitcoin is being normalized throughout the mainstream investment community. It will just keep generating momentum from here. I think we are living in the gold rush era.”

By investing into Bitcoin, companies like MicroStrategy not only bolster their investment portfolios but also pave the way for broader acceptance and integration of cryptocurrencies into the global financial landscape.


Prakriti is a Content Writer at AMBCrypto. She describes herself as a passionately creative individual, with a dash of strategic prowess. With over 3.5 years of experience in the field of content writing and marketing, she is dedicated to churning out top-notch content in domains like Crypto, Web 3.0, AI and contributing to quench the thirst for technical knowledge of her readers.
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