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OTON: A system for monetizing audience and an educational platform

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In the beginning, was the Word, and this word was “education”.

At first, the OTON system was created as an educational platform. Now the system has significantly grown and has reached the scale of the ecosystem capable of digitizing and monetizing any audience, company, or service. The platform itself has undergone changes: it became more technological and migrated to Telegram.

OTON and an educational platform

OTON, Optimal Trade Over Network, is a system for monetizing an audience that, similar to social networks, uses a unified identification system, but differs by providing an opportunity to enter the system via any product or platform.

As the head of the project Anatoliy Ille put it, OTON aims for an ambitious goal to “digitize all the world on blockchain”. It means that a system is being built as a business network beyond a simple sum of its building blocks: companies, products, producers, and consumers. The unified identification system and referral system allow all participants to get profits from each other’s business activities.

Every OTON client can at any moment share a link to the platform or product that he or she uses at the moment. It will allow a client to get a profit from the activity of a new system participant no matter what platform the activity is associated with.

For example, a blogger who is integrating his audience into OTON, might recommend an educational platform, or a client of an educational portal might recommend a trading platform product— and all these people will be united by one profit and mutual interests.

Therefore, OTON is a business network with multiple opportunities and entry points. One of these entry points is the educational platform implemented as a Telegram bot. Anatoliy Ille explained the choice of technology crisply and clearly: “ New people that will come after us will learn directly via their phones”.

This is the case of an educational bot dedicated to financial freedom named OneDolarBaby.

OneDolarBaby as a road to financial freedom

OneDolarBaby is an online educational platform that contains quintessence of 1000 bestsellers dedicated to material wealth and financial freedom. The platform allows users to spend no more than 10 minutes per lesson at any time or place and get information in both text and audio formats.

Traditional education neglects the financial literacy basics. It leads to irrational behaviors and people get stuck in credit burden. OneDolarBaby changes attitude towards money teaches how to manage existing funds, and what to do for having money.

But it is just the external part of the deal, the real gem is inside.

OneDolarBaby differs from other financial literacy schools. It does not provide such trivial advice as to grow your professional qualification for higher-paid jobs. The platform bets on passive income sources that do not depend on the personal time dedicated.

CEO of OneDolarBaby Dmitry Semenov explains: “This is a product for people who aspire to become financially independent and seek instruments that can help to achieve it”.

The educational platform places a user in the financial literacy informational realm. But acquired knowledge does not just turn by itself into life-changing skills. The head of the company elaborated on how OneDolarBaby overcomes this barrier: “We have not just created a service for a productive financial mindset but we also integrated into it the instrument that helps to multiply income growth. This is just like an old parable about the fish and the fishing rod – give a man a fish, and you feed him for a day; give a man a fishing rod, and you feed him for a lifetime. OneDolarBaby not only gives such a fishing rod but also teaches how to fish”.

According to OneDolarBaby, such a fishing rod is affiliate marketing. The service provides the fundamental base on viral promotion and explains why not all network companies are multi-level and why not all affiliate programs are network companies.

Digital marketing is integrated into OneDolarBaby that allows a user not only to recover the educational expenses but also to start to earn. New technologies facilitate it – the service works within the Telegram messenger that is by default installed on the majority of users’ smartphones.

The internet inside the messenger allowed to unite at one place the educational platform and the corresponding infrastructure, including payment services, personal accounts, operational and accounting support, integration with affiliate companies.

The OneDolarBaby integration into the OTON ecosystem 

Dmitry Semenov speaks highly of OTON: “For me, OTON is a leader by aesthetics and cleanness of an affiliate network that managed to unite people who came not for profits but for being a part of the community. In Russia, few companies were able to build a strong community of supporters. And OTON has built it.”

No wonder that the head of the educational platform, that offers affiliate marketing as an instrument for reaching personal financial freedom, sees OTON as a community of supporters. This fact reveals the innovativeness of the ecosystem: it is not being built around one product as any other network company but instead, it unites products around the ecosystem.

OTON is many-sided. It can be an affiliate network for a digital marketing professional, a trading platform for a product producer or a middleman, or even a social network for a commercial blogger or an online service.

So what does integration bring to OTON? What allows OTON to “digitize all the world”? The answer is simple: blockchain.

This buzzword is inscribed on the Gates of OTON, not for aesthetics. Blockchain guarantees impartiality, immunity against censorship and manipulations, as well as decentralized governance. All actions within the system are performed not by a human but by a time-tested program (smart contract). All transactions are recorded on the distributed ledger. That means that transactions can not be canceled. It guarantees reliability, transparency, and security.

OTON is a place for work, and the future belongs to it. But this future is not distant, it is here and now. The case in hand is a system that allows anyone to earn an audience through sales. This audience lives in a world that has its accounting and distribution platform, as well as internal economics based on blockchain. It is a safe and self-sufficing world where every citizen is not a competitor but an employee with a final career step at passive income and a solid pension.

To start this career is very easy — via the financial literacy portal OneDolarBaby.

Disclaimer: This is a paid post and should not be treated as news/advice. 


With Masters in Mass communication and journalism, Anjali's interests lie in blockchain technology adoption across emerging economies.
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