TON surged on June 1 after Telegram founder Pavel Durov announced that the blockchain’s native currency would be renamed from Toncoin to Gram.
In a Telegram post, Durov said:
TON’s native currency is becoming Gram.
He added that “Gram” was the original name used for TON’s currency in the project’s first white paper and described the move as a return to the network’s roots.
The transition is expected to take around three weeks, while TON will remain the name of the blockchain itself.
Rebrand revives TON’s original identity
The announcement carries historical significance because Gram was originally tied to Telegram’s first blockchain ambitions before the company’s 2020 legal battle with the U.S. Securities and Exchange Commission.
Telegram eventually stepped away from direct involvement in the original TON project after the SEC blocked the Gram token launch. The ecosystem later evolved independently under the TON name.
Durov’s latest announcement now appears to reconnect the project with its earlier branding and vision.
The post also described the rebrand as “step 4 of 7” in a broader initiative titled:
“Make TON Great Again.”
TON price jumps as momentum returns
TON rallied sharply following the announcement, climbing more than 15% during the session to trade above $2.18.
TradingView data showed:
- a strong expansion in trading volume,
- rising bullish momentum,
- and the Relative Strength Index (RSI) climbing toward 62.
The move pushed TON higher after several weeks of consolidation following May’s broader rally across the ecosystem.
The latest price action also suggests traders interpreted the announcement as more than a cosmetic name change.
Telegram deepens involvement in TON ecosystem
The Gram announcement arrives during a broader restructuring phase for the TON ecosystem.
In recent weeks:
- Telegram increased its operational involvement in TON,
- network fees were reduced,
- and Durov signaled plans for closer integration between Telegram and the blockchain infrastructure.
The rebrand could further strengthen TON’s identity around Telegram’s original crypto vision while helping distinguish the blockchain itself from its native currency.
Final Summary
- TON rallied after Pavel Durov announced the blockchain’s native currency would be renamed from Toncoin to Gram.
- The move reconnects the project with Telegram’s original TON branding before the SEC halted the first Gram launch in 2020.