Tron has a new competitor in the field of entertainment with the emergence of TaTaTu, a cryptocurrency solely focused on the media field. TaTaTu has come into the limelight due to a mindblowing rise of 323.19% over the past week. The meteoric rise has been attributed to the coin’s recent ventures in integrating blockchain with the field of media.
At the time of writing, TaTaTu was trading at $0.73 with a market cap of $71.311 million. The coin also enjoyed a market volume of $240,196. The week has wrapped up with the price of altcoins rising exponentially. Reports suggest that the surge in prices are a stark contrast in the bearish market, where the prices have been on the downflow for the past one week.
TaTaTu will only supply premium video content, providing a new, safe environment for brands. The cryptocurrency based platform also gives users the opportunity to earn rewards for watching premium content and shares advertising revenue in a way that is fair and transparent.
The platform will reward users for enjoying films, music, and games and by participating on the platform. The TaTaTu platform will be monitored and ring-fenced to ensure brands are comfortable and secure in their placement. The more content an individual or organization brings to the platform, the more revenue they earn, states the company. TaTaTu’s blockchain solution provides full transparency on exactly how content generates revenue for all parties.
The company’s officials have stated:
“TaTaTu Token has sold over $575 million worth of its currency through an initial coin offering (ICO), making it the third-largest coin offering, behind Telegram and EOS, respectively. Known as TTU tokens, the currency is the blockchain entertainment platform’s central unit of exchange, and all private sale proceeds will go toward funding technical development and growing the company’s customer base.”
TaTaTu is trying to enter into a field dominated by Tron, where the latter has acquired BitTorrent and uTorrent to establish a dominant foothold in the entertainment industry. The acquisition of BitTorrent has made the partnership the largest decentralized ecosystem in the world.
Justin stated that the main reason why the company targeted BitTorrent was due to its policy of “Democratize the internet”. He also went on to say that the policy was the single most important thing that propelled the deal forward, with the added advantages of acquiring BitTorrent’s 100 million user base and the boosted commercial advantages.
The CEO of Tron further added that Tron’s policies and working are reflected in the adage “Decentralize the web”. He also praised BitTorrent by calling it the biggest achievement in the age of decentralization.
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