Trump-branded wallet launch sparked a family feud, with Trump sons denying involvement and threatening legal action.
Despite internal clashes, Trump-linked tokens and ventures see major exchange activity and ecosystem expansion.
A new website claiming to unveil President Donald Trump’s latest crypto endeavor was the talk of the town on the 3rd of June, promising a partnership with Magic Eden to launch “the Official $TRUMP Wallet.”
The flashy drop sent social media buzzing, but the excitement didn’t last long.
In an unexpected twist, the backlash came not from critics or regulators, but from the President’s sons.
Trump’s wallet goes live and takes punches, too
It all began when crypto researcher Molly White uncovered a new website promoting the upcoming “$TRUMP Wallet” trading app.
The site teased potential rewards of up to $1 million in $TRUMP tokens, sparking speculation about its launch.
Magic Eden’s Jack Lu hailed it as a step toward mainstream adoption, and the official Trump memecoin account soon echoed that mission.
All’s not well in the Trump camp
What began as a bold crypto reveal quickly unraveled into a digital turf war.
Donald Trump Jr.,Eric Trump, and even the usually silent Barron Trump publicly denied any involvement with the newly announced “$TRUMP Wallet,” showing deep cracks in the family’s crypto ambitions.
At the heart of the conflict is Bill Zanker, a longtime ally of the President and key figure behind the memecoin project. His announcement caught the first sons off guard, sparking unexpected tensions.
Their venture, World Liberty Financial, is planning a competing wallet, already boasting $550 million in token sales.
Source: X
In a series of messages to the New York Times, Eric Trump went as far as threatening legal action, calling the app unauthorized.
Associated tokens make big moves
In the past few hours, three major developments have made headlines.
First, Melania Trump’s token team transferred 20 million $MELANIA to market maker Wintermute, boosting liquidity.
The tokens were worth $6.62 million, marking a fresh liquidity push for the memecoin.
Source: X
Meanwhile, a wallet linked to the $TRUMP token deposited over $46 million worth of assets across top exchange,s including Binance, OKX, Coinbase, and Bybit.
Source: X
Lastly, World Liberty Financial dropped a surprise $4 million airdrop, distributing 47 USD1 tokens to every $WLFI sale participant.
Source: X
Looks like just about every Trump-affiliated venture is aggressively trying to claim crypto ground.
Samyukhtha L KM is a journalist with a keen eye on the ever-changing digital asset landscape - and a soft spot for memecoins. With a Bachelors in Commerce and a Masters in Journalism and Mass Communication, she’s always curious about whether the next big thing in blockchain is hype or history in the making. When she’s not tracking the latest market moves, she’s reflecting on what blockchain adoption really means in a world still largely rooted in traditional finance.