TRUMP, PEOPLE, and Politifi tokens – Watch out for these market trends in 2025!

• PEOPLE leads the Politifi token sector with the highest market capitalization
• Politifi tokens make up less than 2% of the memecoin sector’s market capitalization

The 2024 U.S. election season brought a surge of interest in politically-themed cryptocurrencies, known as Politifi tokens. These tokens, often tied to political figures or movements, capitalized on the high-stakes environment of the election. As the dust settles, questions remain – Will these tokens remain relevant, or was their rise just another fleeting trend in the volatile crypto market?

The Politifi token boom of 2024

During the 2024 election cycle, Politifi tokens emerged as a blend of political enthusiasm and speculative investment. Tokens like MAGA (TRUMP) and ConstitutionDAO (PEOPLE) saw significant growth as they became a focal point for supporters and speculators alike.

From January to August 2024, these tokens collectively surged by an average of 782%, with MAGA (TRUMP) alone noting a staggering 1,350% hike in value. At the time of writing, Politifi tokens accounted for over $509 million in market capitalization – A significant leap from their niche status at the start of the year.

This surge was fueled by heightened political engagement, with cryptocurrencies becoming a tool for campaign fundraising and community mobilization. Donald Trump’s pro-crypto rhetoric and promises to make the U.S. the “crypto capital of the world” further amplified interest. Especially as Bitcoin hit an all-time high of over $100,000 in December 2024.

Trump’s victory and its ripple effect

Trump’s return to the presidency marked a pivotal moment for the crypto world. His administration’s pro-crypto position, including appointing industry-friendly figures to key positions, fueled optimism for a more favorable regulatory environment. This bolstered confidence in cryptocurrencies broadly and Politifi tokens specifically. 

Key events such as Trump’s Iowa caucus victory drove significant market activity. For example, MAGA (TRUMP) saw a 79% price spike within 24 hours of the announcement. Such reactions highlighted the direct correlation between political milestones and token performance.

Challenges and post-election questions

Despite their dramatic rise, Politifi tokens now face an uncertain future. For example, ConstitutionDAO’s token (PEOPLE) saw its value plummet by over 70% within weeks after its high-profile bid to purchase a copy of the U.S. Constitution failed. Similarly, other event-driven tokens such as Save the Kids (KIDS), gained initial traction, before losing nearly all its value post-event.

Moreover, the speculative nature of these tokens makes them vulnerable to fading interest once the events they’re tied to conclude. Their association with specific political moments often means their value lacks fundamental backing, exposing them to rapid declines.

The volatile nature of crypto markets poses further risks. With Politifi tokens still representing only 1.5% of the broader memecoin market, their growth potential may be limited. Unless they develop intrinsic value beyond just political symbolism.

What to expect in 2025?

As the market moves beyond the election, 2025 will likely be a defining year for Politifi tokens. Here are key trends to watch –

Regulatory developments

Trump’s administration is expected to push for clear regulatory frameworks for cryptocurrencies. Proposals like creating a strategic Bitcoin reserve and tax incentives for crypto investments could provide a more stable environment for Politifi tokens to thrive. However, stricter regulations on speculative assets might challenge their growth.

Integration into political campaigns

The 2024 election demonstrated the potential of cryptocurrency as a fundraising and engagement tool. Politifi tokens could gain a more permanent role in campaign strategies if political parties continue to adopt crypto. This could lead to innovations, such as tokens with voting or governance features, adding practical utility.

Market evolution

To sustain interest, Politifi tokens may need to evolve beyond their initial purpose. Developers could introduce use cases like exclusive content access, event participation, or charitable contributions tied to political causes. Such initiatives could help solidify their place in the market.

Investor sentiment

The broader crypto market’s performance will also play a role. If Bitcoin and other major assets continue to perform well, they may draw more attention to niche segments like Politifi tokens. Conversely, a market downturn could lead to reduced interest and liquidity.

Key Politifi tokens metrics and market insights

At the time of writing, MAGA (TRUMP) was trading at $1.46, with a market capitalization of $66,265,730. It hit an all-time high of $0.01575 on 12 October 2024. Its 24-hour trading volume was $1,852,946, with a circulating supply of 45 million TRUMP tokens.

Source: CoinGecko

ConstitutionDAO (PEOPLE) was valued at $0.04173, with a market cap of $211,229,586. It hit an all-time high of $0.185 in December 2021. At press time, it had a 24-hour trading volume of $95,950,468, with a circulating supply of 5,066,668,921 PEOPLE tokens.

Source: CoinGecko

As we enter 2025, their future will depend on regulatory clarity, market conditions, and the ability of developers to innovate and provide lasting value.

While their prominence may wane, the precedent set this year could pave the way for more integrated and impactful uses of crypto in politics. Politifi tokens may not disappear entirely, but their role will likely evolve in the broader crypto landscape.