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TRUMP surges as MELANIA crashes – Memecoin sector’s winners and losers

It's been a chaotic few hours in the memecoin market, with politically-driven surges and deepening bearish momentum.

TRUMP, PEPE surge as MELANIA crashes - Memecoin sector's winners & losers
  • TRUMP benefited from political volatility, spiking by 7.95% in hourly trading after dramatic events
  • PEPE and MELANIA faced sharp declines as traders rotated out of riskier memecoins

If there’s one thing traders love more than a political spectacle, it’s a chance to turn it into profit.

Hours after President Donald Trump’s fiery exchange with Ukrainian President Volodymyr Zelensky at the White House – an event some senators are already calling a “complete and utter disaster” – memecoins erupted in a frenzy of volatility. TRUMP skyrocketed, BONK rode a wave of momentum, while PEPE and MELANIA found themselves on the losing end of the trade.

The last 12 hours have revealed a clear trend – Traders aren’t just betting on memecoins, they’re betting on narratives. And today, the biggest winners were the ones with chaos on their side.

TRUMP rallies on political chaos, while BONK rides short-term momentum

Source: TradingView

Donald Trump’s influence on the memecoin market remains undeniable. Following his heated exchange with Ukrainian President Volodymyr Zelensky, the TRUMP token surged, gaining by 7.95% in hourly trading volume.

This spike suggested that traders continue to treat Trump-related volatility as a bullish signal for his namesake coin, capitalizing on real-world political drama to drive speculation.

memecoins
Source: Coinmarketcap

Meanwhile, BONK saw an hourly hike of 4.13% at press time, despite lacking a clear catalyst. The move appears to be driven purely by momentum, with traders rotating into the asset following recent declines. Over the past week, BONK has shed 11% of its value, making it one of the weaker performers in the memecoin sector. However, its short-term rebound suggested that speculative interest remains, even as the broader trend skewed south.

Both tokens’ movements reinforced the market’s sensitivity to hype and rapid capital rotation. While TRUMP’s rally had a clear narrative driver, BONK’s uptick seemed to reflect traders chasing quick reversals.

DOGE and SHIB hold steady as PEPE and MELANIA falter

While speculative traders piled into TRUMP and BONK, the sector’s largest memecoins – DOGE and SHIB – remained relatively stable, proving once again that they function as anchors during periods of heightened volatility. At press time, DOGE dipped by 0.62%, while SHIB held firm at 0.50% – A stark contrast to the sharper swings seen in smaller tokens. This seemed to be in line with historical patterns wherein DOGE and SHIB serve as safer bets when traders rotate in and out of riskier assets.

On the flip side, PEPE and MELANIA struggled to keep pace. PEPE slumped by 3.18%, while MELANIA saw the sharpest decline at 5.56% – A sign that profit-taking and liquidity outflows hit these assets harder than others.

With traders chasing momentum elsewhere, both tokens saw diminishing demand – The hype seems to have disappeared as quickly as it arrived.

Memecoins – The test of sustainability

The key question now is whether this memecoin rally has real legs or if it’s just another fleeting liquidity-driven spike. TRUMP and BONK’s gains look impressive on the hourly chart, but are they backed by sustained volume and follow-through price action?

History suggests caution. Especially since previous intraday surges have often led to sharp reversals once momentum traders exit.

At press time, DOGE and SHIB’s steadiness hinted at a lack of broad market conviction, while PEPE and MELANIA’s declines suggested selective capital rotation rather than a sector-wide breakout. The next few hours will determine whether this move has staying power or fades into retracement.

Disclaimer: AMBCrypto's content is meant to be informational in nature and should not be interpreted as investment advice. Trading, buying or selling cryptocurrencies should be considered a high-risk investment and every reader is advised to do their own research before making any decisions.

Samyukhtha L KM

Journalist

Samyukhtha L KM is a financial journalist and market analyst at AMBCrypto. She covers key market moves, blockchain adoption, and socially-driven crypto trends. She also enjoys providing fresh takes through commentaries on emerging narratives.

AMBCrypto was founded in 2018 with a mission to simplify and bring the latest blockchain and cryptocurrency news to our readers. We have quickly grown into the digital news source for an emerging generation of cryptocurrency enthusiasts, reaching more than a million readers on a monthly basis, across the globe.