New dimension of exchange impact: Effect of listing announcement

For projects on the digital asset market, being listed with good exchanges or trading platforms brings liquidity and recognition. An exchange with decent reputation could be a real value-add to cryptocurrencies it list. Therefore, after an official listing announcement is released, the price change acts as an indicator which reflects the market impact of that platform.
1. Phenomenal Performance of “CoinBase Effect”
When it comes to the effect of listing announcement, CoinBase’s announcement of Bitcoin Cash on Dec. 20, 2017, served as an example. At that time, right after Coinbase announced the listing of BCH, the price was almost doubled within 24 hours from $2,240 to $4,330. This impressive rise spoke for the market’s recognition of CoinBase back then.

Exchange	Currency released	Date of release	Content	Biggest increase
CoinBase	ETC	Jun. 11, 2018	Online soon	28%
CoinBase	ETC	Aug. 7, 2018	Open trading	21%

Fig. “CoinBase Effect” on ETC Listing
However, while the market went downwards, CoinBaselowered its standards of listing projects and showed a tendency to prioritize quantity before quality. The“CoinBase Effect” became weaker. Take XRP and XLM that were recently listed on Coinbase as examples:

Exchange	Currency released	Date of release	Biggest increase
CoinBase	XRP	Feb. 27, 2019	10%
CoinBase	XLM	Mar. 14, 2019	11%

Fig. “CoinBase Effect” on XRP and XLM Listing
2. “Kimchi Premium”
Listing announcements by Korean exchanges can also have a positive impact on token prices, as shown by the so-called “Kimchi Premium”. Because of the great enthusiasm of Korean people in digital asset trading, the price of one cryptocurrency on Korean exchanges could be much higher than the global average. Thanks to the “Kimchi Premium”, official announcements by the two leading Korean exchanges, Bithumb and UPbit, may lead to recognizable price rise; and thus, many projects make very strong efforts to be listed with those two exchanges.

Exchange	Currency online	Date of release	Biggest increase
Bithumb	GXC	Mar. 21, 2019	25%
Bithumb	NPXS	Feb. 28, 2019	22%
Bithumb	HDAC	Feb. 28, 2019	80%
UPbit	ENJ	Mar. 18, 2019	37%
UPbit	CTXC	Feb. 14, 2019	20%

Fig. “Kimchi Premium” Effect of UPbi
3. “New Price Driver” from Asia – BitMax.io [BTMX.com]
The driving power of the token price is not an exclusive “patent” to long-existing head exchanges. Listing announcement by a newly established trading platform with a comprehensive set of products and service, industry-leading technical support, and highly-active globalized community can also have a positive influence on the project token price. One example is BitMax.io [BTMX.com].
In a recent survey on Twitter by influencer Rebecca, BitMax.io beat Huobi and UPbit and won the first place, when people were asked on which exchange they would prefer Uranus to be primarily listed.

This “Driving Force” of BitMax.io listing announcement is proved by three projects that were recently listed: Fantom, Aergo and Fetch. After the announcements were released, the prices of all three projects rose significantly.

Exchange	Currency released	Date of release	Biggest increase
BitMax.io	AERGO	Mar. 17, 2019	20%
BitMax.io	FTM	Mar. 12, 2019	26%
BitMax.io	FET	Mar. 17, 2019	16%

Fig. “Driving Force” on Fetch [FET] Price by BitMax.io Listing Announcement
The founder of BitMax.io indicated that the team has been talking and exploring a possible partnership with at least 20 projects at this moment. To some projects, even talking with BitMax can lead to a price rise. The users forward to see that BitMax adheres to its commitment to listing only industry top-quality projects and maintains its positive impacts for more and more listing partners.