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Ripple’s role is to be a technology service provider, says Ripple’s Senior VP of Marketing

Akash Anand



'Ripple's role is to be a technology service provider', says Ripple's Senior VP of Marketing
Source: Pixabay

Cryptocurrencies and the world of digital assets in general, have made it a point to use their applications to solve real-world issues. One of the cryptocurrency giants in the news for the same reason is Ripple, the Brad Garlinghouse-led organization focusing on making the global payments system more efficient.

In a recent interview, Monica Long, Senior Vice President of Marketing for Ripple spoke to Trader Cobb on Ripple’s area of interest, as well as the institutional client aspect of the company’s technologies. Long stated that Ripple’s main mission is to identify the use cases of blockchain technology in the payments ecosystem and then make it better. She claimed that Ripple aims to improve the ecosystem for individuals and institutions. In her words,

“We want to remove all friction from the global payment system based on the principle of the core technologies that will enable interoperability between payments networks. Ripple’s role is to be a technology service provider while at the same time looking to rewire the infrastructure without becoming a network operator. It is the financial institution that will use the technology.”

The Ripple official also touched upon other payments that the company plans to replace, one being the control of liquidity by the “Citis and HSBCs of the world.” Crypto create an open marketplace, while at the same time, democratizing trading, she said. Long added,

“If you are more independent like a hedge fund, then you can provide liquidity for payment flows like never before.”

Monica Long also commented on the ongoing centralization vs decentralization Twitter debate, with respect to Ripple and XRP. The Senior VP of Marketing cleared the air and stated that the central point of anger arose from the confusion with respect to the differences between Ripple and XRP, the third largest cryptocurrency on the charts. She said,

“RippleNet puts the institutions in the driver’s seat because they know the network  faster and more scalable when it comes to settlements.”

Ripple was also in the news recently after a Twitter user claimed that Ripple CTO David Schwartz was selling his XRP, calling it the ‘biggest warning sign’ for XRP holders. The tweet from @hlnoooo read,

“Warning to all $XRP holders.

Ripple CTO @JoelKatz recently selling his $XRP stack is the biggest warning sign one could ever get. This is the most bearish sign for $XRP I have ever witnessed since beginning of ’17.”

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Engineering graduate,crypto head and Arsenal fan. Is fascinated by technology and all its marvels. Strictly against pineapple on pizza.


Ripple: Cryptocurrencies can reduce friction in global commerce, claims CEO Brad Garlinghouse

Arijit Sarkar



Cryptocurrency can reduce the friction of global commerce, says ’s Brad Garlinghouse
Credit: Pixabay

Given the constant disregard for cryptocurrency and blockchain by financial institutions, prominent crypto-leaders have personally been preaching the technology for furthering global adoption. One such figure is Ripple’s CEO, Brad Garlinghouse.

Ripple’s Garlinghouse has always made an effort to minimize the common man’s speculation around tokens. Recently, he made headlines for sharing similar views on Recode Decode, where he said,

“You went from illicit activity to speculation, and today you’re going from speculation to utility.”

While exhibiting his support for cryptocurrency adoption, Garlinghouse made it clear to viewers that he did not expect banks and governments to “be obliterated by the new technology”. He also shared his vision for the future, stating that the system can be changed only by working with the system.

The Vox interview also touched upon Garlinghouse’s claim that crypto-adoption would result in the direct reduction of friction in global markets. He said,

“These are profound technologies that can really benefit society in lots of ways. We can reduce the friction of global commerce, we can allow people globally more access to the economies around the world to compete. I think that’s actually a really good thing.”

He further argued that different currencies, including fiat and crypto, could find specialized use-cases for different things. Along the same lines, he also supported Bitcoin [BTC] investments alongside developments in the XRP ecosystem, as he believed that both work best owing to their unique use-cases. The interview finally ended with Garlinghouse mentioning this on a cautious note:

“Focus on the substance, not the hype. It’s going to impact lots of parts of lots of industries in the same way the internet impacted lots of industries.”

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