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Synthesia AI Review: Pros, Cons, and Alternatives for Video Generation

6min Read

Discover a comprehensive review of Synthesia AI for video generation, including its advantages, potential drawbacks, and alternatives, to make an informed choice for your media needs.

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In the modern era of digital marketing, video content has become an essential component of successful campaigns. However, creating high-quality video content can be a challenging and time-consuming process, especially for those without design skills or access to professional equipment. 

This is where Synthesia AI comes into play, a cutting-edge tool that leverages artificial intelligence (AI) to create stunning videos in minutes. In this comprehensive review, we will dive deep into the features, pros, cons, and alternatives of Synthesia AI to help you determine if it’s the right solution for your video generation needs.

What is Synthesia AI?

Synthesia AI is an innovative video content creation platform that employs AI to generate lifelike custom avatars and transform text into human-like speech. 

The tool is designed to simplify the video creation process for users without design skills or access to professional equipment. 

Founded in 2017 by Victor Riparbelli, Matthias Niessner, Lourdes Agapito, and Steffen Tjerrild, Synthesia AI aims to revolutionize the content creation process by harnessing the power of AI to enhance human creativity and streamline workflows.

How does Synthesia AI work?

Synthesia video generation – Image via Synthesia

Synthesia AI utilizes AI to convert text into high-quality videos featuring realistic avatars. 

By leveraging pre-recorded video clips of actors, the platform creates videos that appear as though they were specifically filmed for your business

Synthesia AI offers a range of customization options, such as changing an avatar’s attire, hairstyle, and facial expressions, allowing users to create videos that align with their brand’s aesthetic and message.

Key features of Synthesia AI 

Synthesia AI offers an array of features to help users create professional and engaging video content with ease. Some of the most notable features include:

AI avatars 

Synthesia AI provides access to over 85 AI avatars of various ethnicities, ages, and styles, enabling users to find the perfect match for their video content. 

Additionally, the platform offers a custom avatar creation service as a paid add-on, allowing users to create personalized avatars that represent themselves or their brand.

AI voice

To cater to a diverse audience, Synthesia AI supports over 120 languages and accents. 

This feature allows users to reach a global audience by creating video content in multiple languages without the need for additional voice-over artists.

Video templates

With over 55 customizable video templates, Synthesia AI makes it easy for users to generate professional-looking videos for various purposes, such as explainer videos, product demonstrations, and social media content. 

The platform also allows users to import existing PowerPoint presentation templates for added convenience.

Editing studio

Synthesia AI’s intuitive editing studio enables users to bring together various elements, such as avatars, text, and visuals, to craft a compelling video. 

The drag-and-drop interface simplifies the video editing process, while the script box allows users to input text that the AI avatar will present. 

Furthermore, users can add background music, images, and animations to enhance the overall appeal of their videos.

Synthesia academy 

To help users master the platform and create advanced videos, Synthesia AI offers a comprehensive help academy. 

Through a series of tutorials, users can learn about content choreography, synchronizing animations, and other aspects of video creation using the platform.

How to create videos with Synthesia AI 

AI video generator – Image via Unsplash

Creating videos with Synthesia AI is a straightforward process that involves the following steps:

  • Choose a template: Select a customizable video template that aligns with your brand’s aesthetic and the purpose of your video.
  • Add your text: Input the text you want to convert into a video, which will be presented by your chosen AI avatar.
  • Customize your video: Use the available customization options to modify your avatar’s appearance, add background music, images, and animations, and tailor the video to your specific needs.
  • Preview your video: Review the video to ensure it meets your desired quality and content standards.
  • Download your video: Once satisfied with the result, download your video for sharing or embedding on your website or social media platforms.

Synthesia AI pricing 

Synthesia AI offers two pricing plans:

  • Personal plan: Priced at $30 per month, this plan includes 10 video credits, text-to-video conversion, 120+ languages, 65+ built-in avatars, 55+ templates, MP4 downloads, a built-in screen recorder, and up to 10 slides per video.
  • Corporate plan: Custom pricing based on your requirements; the corporate plan offers all the features of the personal plan, along with 50 slides per video, 25+ premium built-in avatars, premium Shutterstock assets, brand templates, audio uploads, SAML SSO support, branded video share page, enterprise-grade security, and custom fonts.

Pros and cons of Synthesia AI 

After evaluating Synthesia AI, we have identified the following pros and cons:

Pros

  • Lifelike AI avatars provide a realistic and engaging video experience.
  • Support for multiple languages and accents caters to a diverse audience.
  • User-friendly video editing studio simplifies the video creation process.

Cons

  • The personal plan’s limitation of 10 video credits per month may be restrictive for some users.
  • The custom avatar creation service may be too expensive for some businesses.

Alternatives to Synthesia AI

While Synthesia AI is a powerful video generation tool, it may not be the perfect fit for everyone. 

If you’re looking for alternatives, consider the following options:

DeepBrain AI 

DeepBrain AI offers another AI digital human avatar video generator tool. However, its “talking heads” may appear less realistic than Synthesia’s.

Colossyan 

Colossyan Creator is an innovative video generator that translates your input text into videos narrated by AI actors. It supports over 70 languages.

Hour one 

Hour One is an easy-to-use video generator that creates interactive and engaging videos narrated by virtual persons. Simply input text, and the platform generates a video for you.

Yepic Studio 

Yepic Studio is a video creation and personalization tool that supports eight languages and provides dynamic and engaging content to enhance your videos.

Elai 

Elai offers more than 25 AI avatars to narrate your AI videos without requiring extensive editing skills. 

Simply input text and select an avatar to create your video.

Narakeet 

Narakeet is a text-to-speech video generator that offers over 500 AI voices for your videos. With Narakeet, you can create voice overs for your videos with ease.

Lights, camera, AI action! Explore some of these AI video tools and witness the magic unfold.

Frequently asked questions

Q1. Is Synthesia AI easy to use?

Yes, Synthesia AI is designed to be user-friendly, offering customizable video templates and a simple drag-and-drop editing interface that streamlines the video creation process.

Q2. Does Synthesia AI offer support for multiple languages?

Yes, Synthesia AI supports over 120 languages and accents, making it an ideal tool for businesses targeting diverse audiences across the globe.

Q3. How much does Synthesia AI cost?

Synthesia AI offers a personal plan for $30 per month and a corporate plan with custom pricing based on your specific requirements.

Conclusion 

Technology – Image via Pixabay

In conclusion, Synthesia AI is a powerful and versatile tool for creating professional-looking videos with minimal effort. Its AI-generated avatars and extensive language support make it a valuable asset for businesses looking to engage audiences across various demographics. 

While the personal plan’s limitations and the cost of custom avatars may be a drawback for some users, the platform’s overall capabilities and ease of use make it an excellent choice for those seeking an AI-powered video generation solution. By leveraging the information provided in this comprehensive review, you can determine if Synthesia AI is the right tool to elevate your video marketing efforts.

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Shaheen is the Head of Content - Blogs at AMBCrypto. Superpower? Metamorphosing words into currency! With over seven years of experience as a journalist, editorial specialist, and content marketer, she has produced content for broadcast, print, and digital news mediums. Her major focus lies in tech, crypto, esports and gaming, business, and digital marketing.
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