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Cardano project Flickto helps to protect the intellectual property of creators

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As we continue to innovate at breakneck speeds, the need for new, fresh and exciting ideas is rife. Intellectual property can be classified as a creation of the mind, the ability to construct ideas that have the potential to move humanity forwards. Intellectual property is often owned by a single individual or a company through patents, copyright, or trademarks. 

Once these documents of ownership have been established, authorization needs to be granted in order for them to be used. This grants the creator a sense of security and protection. However Intellectual property (IP) cannot be measured physically, which makes it an intangible asset and exposes it to a number of underlying issues.

It’s not yours, it’s mine

In the world, we inhabit there is little that differentiates us apart from the things we think and believe. Many creatives who uncover captivating ideas often face problems surrounding the theft of their verbal, written, or visual creations. The growth of the digital era has allowed plagiarism to thrive which ends up costly to those who formulate novel ideas. 

The importance of intellectual property is understood but often overlooked. Research uncovered that 70% of value attributed to public companies was attributed to the creation of intellectual property. This statistic conveys the importance of IP, not only in a business sense but also in its importance to provide avenues for exploration and creation of innovative initiatives. 

Many companies that have withstood the test of time have created forms of intellectual property that have been able to embed themselves within humanity. 

Bringing back ownership

Due to continuous issues that arise surrounding intellectual property, it is fair to say that the advancement of storytelling has begun to stagnate. A staggering 90% of US media is created and disseminated by a mere six centralized figures. This could lead one to conclude that biased narratives and depictions can be formulated for the benefit of these organizations. 

Nevertheless, a cryptocurrency project has emerged with the mission to transform the way traditional media is created, funded, and distributed. Flickto is a media incubator that lies on the Cardano network. They utilize a mechanism native to Cardano, which allows you as an individual to delegate funds to their initiative whilst receiving the passive income in the form of tokens. 

By doing this Flickto are able to accrue capital that will assist in facilitating the creation of new ideas by creatives urged to display their abilities. The need for diverse storytelling has never been more needed, which is why Flickto has started to pioneer this mission. 

The Flickto project addresses the desire for creators to be acknowledged and justly rewarded for their contributions. They aim to create a structure that allows creators to keep a hold of their IP, whilst being equally compensated for their attribution. 

Being a media company with support from experienced media organizations has allowed Flickto to make headway in disrupting a two billion-dollar-a-year industry. With the launch of their, platform Flickto has already begun to create an ecosystem where the value of creatives doesn’t go unnoticed. 

Disclaimer: This is a paid post and should not be treated as news/advice.


With Masters in Mass communication and journalism, Anjali's interests lie in blockchain technology adoption across emerging economies.
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