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Faith Connexion launching luxury fashion brand token at the Art Basel in Miami

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Faith Connexion is thrilled to announce the launch of their native token, the Faith Tribe token (ticker: $FAITH) in collaboration with Brock Pierce and Define Labs, at Art Basel in Miami, at the Faena Art District on December 1st – 4th, 2021. 

Faith Tribe is an industry-specific ecosystem built for the sole purpose of democratizing fashion and unlocking new opportunities for creators, artists, and fashion businesses everywhere. The dual-chain token will be launched on the Ethereum (ERC20) blockchain, as well as Polygon blockchain for the lower gas fee benefits. This will mark their first step in becoming the bridge between fashion and the crypto space.  

Faith Connexion was originally founded in Paris, France, then purchased by Maria Buccelatti and Wahid Chammas last year. Faith Connexion is the first luxury streetwear brand to pioneer and embraces the concept of open-source, collaborative fashion and design.

The brand’s inclusive vision for fashion has pushed many of the most prominent figures in music, fashion and art to embrace its culture and wear its clothes. By moving onto the blockchain, Faith Connexion has finally been granted the opportunity to bring its collaborative culture and collective design process to the global community of creators.

The global fashion industry generates over three trillion dollars in revenue each year, but thousands of new creative voices still struggle to stand out and make their creations known to the rest of the world. Faith Tribe is aiming to eliminate these barriers by developing the world’s first fully decentralized and community-owned ecosystem for the collaborative creation of fashion items, a multi-platform solution built with the latest blockchain, Web3, and NFT technologies.

Faith Tribe offers its participants a common platform where they can design, customize, mint, and distribute their own digital and physical fashion assets, and even determine through a transparent and democratic process which garments should go into physical production.

“We are one of the only luxury streetwear brands that were truly innovative 21 years ago with this whole concept of open source fashion, unlike the vast majority of luxury brands that boast being exclusive rather than inclusive; the times are changing, and today fashion and art enthusiasts want to leave their own mark and individualize their clothing…we have always encouraged collabs and invited artists to contribute to our brands,” stated, Wahid Pierre Chammas, the Founder of Faith Tribe. 

“For the last two decades, I have been obsessed about building a fun, exciting, and elegant brand that was always about being open and collaborative.

Today I am so proud that our technology and blockchain sponsors picked our brand and company to make open-source fashion a reality on the blockchain.

Together with Define Labs, Wahid and his private equity platform, we have onboarded all the right partners to actually make this community-relevant on the blockchain,” added Maria Buccellati, founder and CEO of Faith Connexion.

At the heart of the ecosystem is the FAITH token, a full-utility coin that offers its holders access to its end-to-end creative experience, the latest 3D fashion technology and development tools, digital and physical NFT minting, P2P transactions between the decentralized community of designers, visual artists, curators, fashion enthusiasts, influencers, brands, and buyers.

Faith Tribe is committed to creating and integrating with a set of on-chain and off-chain tools and has already started working with leaders in the digital fashion and crypto world, Define Labs, DressX, PlatformE and Legitimate, with other vendors and partners in the pipeline.

Faith Tribe wants to change the future of fashion design and give every designer an equal voice. It’s time for designers to own and reap the benefits of their work. 

About Faith Connexion

Faith Connexion is a worldwide fashion company with French flair, founded in Paris in 2000, owned by new owners in 2014, and reacquired in 2020.

A group of designers and artists dedicated to a fresh interpretation of fashion for rich millennials, delivering a 360-degree closet that embodies sleek rock, edgy glamour, and street couture in a modern mix-and-match approach.

Faith Connexion now has a worldwide following and stands out from the crowd since it symbolizes a varied yet stable wardrobe for those who want to express themselves. 

For more information please visit:

 Website | Twitter | Instagram | Facebook | Telegram | Discord | YouTube

About FAITH Token

The Faith Tribe token, FAITH, is a dual-chain token, built on the Ethereum blockchain, as well as the Polygon blockchain.

The full-utility coin grants governance rights to its holder and will have an array of features allowing token holders to have access to the latest technology in fashion, as well as being a currency for NFTs, tied to physical clothes, and being a peer-to-peer transactional token for bloggers, influencers, marketers, and partners.

 Disclaimer: This is a paid post and should not be treated as news/advice.


With Masters in Mass communication and journalism, Anjali's interests lie in blockchain technology adoption across emerging economies.
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