Over the last two years, Facebook implemented the “recommendation” functionality. Whereas previously many people used a standard Facebook status update to ask their network for recommendations since 2016 it has been a built-in feature of the platform.
Whether you are looking for a cleaner, or a restaurant, or somewhere to learn Spanish, you can post it on Facebook and friends can add in the names of their own personal business recommendations for you to take your pick.
Although this is a useful feature, there are some ways in which the functionality could be improved. What if you could tailor your social feed better for recommendations? What if the goods or services you may be interested in were actually there in front of you, rather than the sponsored ads that the platform chooses to serve up to you?
Even better, what about if you could actually get rewarded by the platform for making your own best suggestions to your network?
Soon, this will all be possible. 2Key is a tech company using blockchain to revolutionize the way we share links and recommendations online.
2Key Protocol and Platform
2Key has two elements—the protocol and the platform. The protocol is a unique multi-step tracking technology that can follow the sharing activities performed on a regular HTTP link. This means that if a link is shared, re-shared, and re-shared again, the protocol stores details of precisely who has shared that link, and into which post it was shared.
This multi-step tracking system is integrated with blockchain-based smart contracts to form the foundation of the 2Key platform. These smart contracts are programmed to reward each person who has participated in the sharing chain.
By integrating these elements, 2Key is building the world’s first decentralized referral network. It is targeted at small businesses, freelancers, consultants—basically anyone who wants to receive or share online referrals.
Multi-Step Tracking in Action
Let’s say a new restaurant, called Arthur’s, is opening in Chicago. The manager at Arthurs wants to generate some table bookings for the month of the opening, so he creates a table booking link on the 2Key system.
To initiate the sharing campaign, he must also stake a particular number of 2Key system tokens, called 2KEY. He also sets a target of 10 table bookings which he hopes to achieve from the link.
Barry is a restaurant critic for the local Chicago newspaper. He sees Arthur’s campaign and shares it with his network of 2Key contacts who may be looking for restaurant recommendations in the Chicago area.
Carrie is a contact of Barry’s, and she sees his post and shares it with her own network. Dougie is a friend of Carrie’s who is looking for a restaurant in Chicago for a family dinner next month, so he uses the link to make a table booking.
In this hypothetical example, 2Key would recognize that the link had been used for a successful conversion to a table booking. It then sends a share of the 2KEY tokens staked by Arthur’s restaurant manager to Barry and Carrie for their participation in making Dougie’s conversion a success.
To ensure that the links and referrals shared remain high quality and free of spam, the 2Key system uses algorithmic game theory. This feeds into a reputation-based weighting system that will actively penalize those users who are repeatedly sharing links that never convert.
Technical and Token Details
The 2Key protocol and platform are based on Ethereum. The protocol is called the Action Referral Contract (ARC) and is an innovative fusion of Web 2.0 and 3.0. The ARC is a regular HTTP link in Web 2.0, but in Web 3.0 it is an ERC20 token that tracks its own digital whereabouts. 2KEY is a separate ERC20 token from the ARC and is used as the currency to buy services and reward participants.
There will be a one-time minting of a limited supply of 2KEY tokens, of which 35% will be used to kick-start the ecosystem including the token sale. 26% will be held in long-term reserves, 20% will go to community participation awards, and the remainder will be distributed among the team, advisers, partners, and early contributors.
About the Company
2Key is an Israel-based technology company, led by a team with specialized expertise encompassing blockchain, AI, machine learning, and social informatics. The 2Key leadership team has recently welcomed a new adviser in the form of Nimrod Lehavi, co-founder of Simplex.
Simplex is a market leader in processing online payments including cryptocurrency transactions. Lehavi has over two decades of experience in Israel’s startup sector and is renowned for his leadership of large-scale software projects that catalyze profound change.
2Key is aiming to allow its token to be exchanged for a number of cryptocurrencies. Subject to regulatory approvals, the company is also seeking to enable conversion from fiat. The onboarding of Nimrod Lehavi as an advisor, with his experience of the online payments sector, therefore represents a very positive step for the company.
The developments being made by 2Key are a massive step forward in terms of providing users with both control and incentive in the area of networking and social media. The recent data scandals that have plagued Facebook mean that users are more aware than ever that they are not the customer, they are the product. It seems there is no better time to turn this idea on its head, and 2Key are aiming to do just that.
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Legislation of Casinos: Places that are taking steps towards complete Legalization of Gambling in 2019
More and more people are seeing any form of gambling as morally acceptable. In a 2009 poll by The Gallup, only 58% of people in the US seem to accept this industry. With an update for 2018, the percentage has raised to 69%.
There could be multiple reasons why people still have different opinions about gambling, whether it’s through the form of playing a casino game online or in any establishment or betting on any sports and games. Opinions could be formed because of a person’s religion, income, and race, and educational attainment.
The legalization of gambling could also affect how people see it. With more and more places all over the world taking steps to legalize any form of gambling in their area, people are becoming more accepting of this industry. In here are some note-worthy updates about the legislation on gambling all over the world.
Regulation of Online Gambling in Ontario, Canada
Any form of gambling was made illegal in Canada half a century ago and it was in 1969 when the provincial and federal government of the country were allowed to host lotteries. Then in 1985, each province was then allowed to legalize any form of gambling that they choose.
With all of those updates on Canadian law regarding gambling, there wasn’t really anything that targets online gambling until recently, when a press release from the Canadian Gambling Association [CGA] was spread.
With this, online gambling laws in Canada seem to be taking its shaped. CGA has noticed how much Canadians, particularly in Ontario, has been wagering on online gambling websites outside the country. More than $500 million are spent by the people of Ontario in gambling each year.
Because of this, CGA and the local government see the need to have their country put in place an online regulated system to allow their citizens to place wagers on any gambling sites safer. For now, the CGA is looking forward to taking part in the government’s planned dialogues with this industry’s stakeholders.
Pennsylvania’s Online Gambling Launch
Pennsylvania will be the fourth state in the US to launch and legalize online casinos. It was previously announced that PA online casino and poker servers should be up in at least the first quarter of 2019.
However, because of the recent DOJ interpretation of the Wire Act of 1961, the PA’s Gaming Control Board decided to delay the launch for a bit.
It is expected that most online casinos in PA will then be launched in mid-2019, where the earliest target date is in mid-June. This was as instructed by the PA’s Gaming Control Board, and they expect online casinos to comply.
For now, if you’re in PA but can’t wait to play online casino games, you can check the top betting sites online. There are some casino sites that can give you insights about the best casinos you can find on the web. This site will also let you know whether an online casino will accept bettors from your place.
Remote Gambling Bill in the Netherlands
Like a lot of European countries, the Netherlands is deemed lax when it comes to their laws about gambling in any form. However, before 2012, when it comes to online gambling, the Dutch community seems to be restricted about playing casinos online.
Back then, the Dutch people are allowed to place their bets online, but this was only through local servers, which at that time was limited. However, even if more and more websites are starting to get based in the Netherlands, there are still Dutch people who’re place their bets on foreign casino websites that go unnoticed.
Because of this, a bill was submitted to allow Netherland’s government to issue licenses to foreign websites and let them legally accept wagers from the Dutch citizens.
On the 19th of February, the Netherland’s senate placed votes on the Remote Gambling Bill, which already passed the Ditch parliament three years ago. The result was much anticipated and is now good news to foreign online casinos.
Sometime next year, the Dutch government will start to issue online gambling licenses to foreign casino websites and end the monopoly of online gambling in the country. Analysts shared that the process of issuing online gambling licenses might start in January 2021.
Next year may only be the start of application requests from foreign and local stakeholders. The only problem that some foreign casinos that may have to face are the “cooling period”. This is a proposal by the Dutch Minister of Legal Protection that would not allow operators who have been accepting bets from the Dutch citizens prior to the legalization for two years.
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