Centralized digital platforms have taken the user’s contributions for granted. The more and more posts the user likes and shares, the more data they collect to sell to advertisers. Moreover, there is a lot of negative public sentiment due to high-profile data leaks and scandals, such as the one seen with Facebook just a few months ago.
Advertisers are also finding it difficult to get the word out there, as users begin to develop more and more of a resistance towards seeing ads. A lot of users ignore ads as well, leading to a high loss for the advertiser. This comes at a premium, as costs for advertising on prominent social media platforms are high.
Mostly, users utilize private sharing channels such as Instant Messaging apps to share and recommend information, with 84% choosing to do so. Only 16% share on social media, a statistic indicative of the growing mistrust in social media.
While many companies are trying to decentralize the Internet by taking power away from centralized authorities, there is one that stands out above the rest. Enter Rally.
About Rally:
Rally aims to disrupt the existing system by placing the user in the middle of the value chain, thus creating a benefit for all stakeholders. It unites users with advertisers and utilizes a crypto-token to create a marketplace that empowers the user and rewards the true value of their contribution.
Users will be benefited by recognizing the value they are due, along with a permission-based opt-in communications platform. They will also get a share of tokens. Advertisers will be able to advertise directly to their audience, which increases effectiveness and lowers costs.
Users will be incentivized by advertisers using RALLY tokens, leading to a word of mouth method of transmitting information rather than an advertisement. According to statistics, 75% of people don’t believe ads, but 90% believe their friends’ recommendations. Similarly, 92% of consumers trust recommendations more than all other sources.
The same trend is reflected by the advertisers, where 64% of marketers believe word of mouth is a more effective form of advertising than traditional. It is also observed that word of mouth generates 2x the sales of paid advertising.
They can also earn by engaging, content sharing in response to an offer from advertisers, or by referral. They can send links to new users, with the referring user being rewarded with Rally tokens.
Airdrop Phase 1:
To celebrate the launch of their service, they have officially begun Phase 1 of their airdrop. It is currently live with a 50% bonus, which applies to anyone joining or buying Rally Coin and is only available until October 15, 2018. Bonus coins are also awarded after the coin is earned.
The Phase 1 bonus increases the total airdrop value for joining and connecting social accounts from 1,000 Rally Coin, to 1,750 Rally Coin. This offer is in order to reward early community members. On the other hand, advertisers are able to buy Rally Coin for $0.05 each.
Users can receive 500 Rally Coin on joining, which includes downloading the Rally app and verifying your account. However, this comes with a bonus of 125 Rally Coin.
Users can also receive an additional 500 Rally Coin in total for connecting up to five accounts from social media. This also comes with a total bonus of 325 Rally Coin.
Moreover, users can refer their friends for 100 Rally Coin, for every referral. Where other platforms don’t offer the feature of unlimited referrals, Rally does, with a bonus of 75 Rally Coin for every additional referral.
Anyone wishing to join to participate in the airdrop or buy Rally Coin can do so by downloading the Rally app in the App Store or Google Play. The Rally app also contains a ERC20 compatible wallet.
The airdropped coins are distributed immediately into the wallet on the Rally app. Know Your Customer applications are not required to receive the airdrop. However, the process will be required when the user tries to move their coin outside of the Rally wallet. No date has been set for the KYC launch as of yet.
AMBCrypto reached out to Rally App to clarify questions we had about the project.
Q: What inspired you to create Rally?
A: The excessive power of centralized digital platforms has created a growing negative sentiment and a feeling that the user and their contributions are taken for granted and that the distribution of value online is unfair. Rally will fix this imbalance by empowering the user and placing them at the center of the value chain. The most trusted way users communicate and share information is through word-of-mouth among their peers. Everyone’s social network – whether they communicate with it on social networks, in chat apps or on text or email – is an unmonetized asset. The Rally platform rewards them for it.
Q: What are the other incentives that Rally will offer to customers?
Rally is dedicated to rewarding the true value of user contributions. To accomplish this Rally has innovated a new economic model that recognizes the value of word-of-mouth. Digital word-of-mouth marketing primarily takes the form of a user sharing an advertiser’s message to other individuals in their social network or introducing a friend to a new company or product. Those actions have tremendous value.
To truly reward users for the value they create, Rally has implemented a new incentive system called Community Royalties. Whoever a user invites to join Rally becomes a member of their Royalty Team. This program rewards users not only when they refer new users, but anytime their Royalty Team earn tokens. The ongoing nature of Community Royalties additionally provides an incentive for users to engage with their Royalty Team to find and accept offers they like and continue to build the Rally community.
Q: How does Rally plan to disrupt existing advertiser setups directly?
Rally believes that the future of digital advertising is in harnessing the power of peer to peer communications and rewarding users for this behavior. A direct to user, advertising model will have disruptive implications across the online advertising ecosystem.
Q: Why did you choose to go with the Ethereum blockchain for Rally?
To realize the full potential of the content sharing economy, and the requirements of transparency, security, incentives and attribution, the Rally platform is built on top of the Ethereum blockchain. Rally has developed an attribution model called SmartLinks, they are immutably tied to smart contracts. SmartLinks establish a smart contract directly between advertisers and users to create a decentralized, secure and transparent marketplace with a record of engagements and incentives written into the blockchain.
Q: What are your future plans for the adoption of Rally?
As the Rally community reaches critical mass in the next phase of development will focus on expanding the advertisers in the marketplace.
Q: Do you plan to conduct another airdrop to drive adoption?
The Rally airdrop for adding new users onto the platform will continue until all 2 billion tokens, or 40% of total supply, are used up. As new phases roll out user will get fewer tokens for joining and validating their profiles, providing a strong incentive for new users to join sooner and be a part of the founding community.
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