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Seriously, We Really Need to Decentralize Online Advertising

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Seriously, We Really Need to Decentralize Online Advertising
Source: Kind Ads

Many of us spend hours per day online, perhaps as much as half our day on average.

The thing is, while the internet is packed with information that can be entertaining, educational, and powerful for learning and business, it’s also very ad ridden.

The sheer number of advertisements that we are shown are often based on our data, can be daunting and overwhelming to the end user.

The end result? Endless amounts of ads, and our data being exploited and unrewarded.

Millions of people block ads because they assume they won’t like them

More 200 million people have come to the conclusion that the ads they will be shown will not be beneficial or of interest to them, as there are now around 200 million people who use the software AdBlock worldwide according to Business Insider.

Perhaps instead of using a blocking tool, a different approach could be taken to online advertising to make it more relevant, interesting, and mutually beneficial?

Perhaps this was acceptable in the past, but today, with the number of interactions we all have, whether through our laptops, our phones, or any number of ‘internet of things’ devices, it seems fair that the day has come when the consumers deserve a better experience.

And, a piece of the pie, when it comes to the advertising revenue that is generated.

That, by the way, is close to 90 Billion dollars a year!  

Do you know they know all that about you?

Most people don’t realize just how much data is collected about them when they are using their laptop and smartphones.

For example, Google knows your age and gender, even if you’ve never told them. They are able to make comprehensive profiles based on your search patterns, and if you use Gmail, your content in your emails.

Your phone also records and knows where you go, how often, and how fast you go there. All of this data, along with any other search terms you may use (or speak to apps like Siri) are used to compile a comprehensive profile about you, and what you might be interested in buying.

The personal data that is driving much of that advertising is information about each of us that we, as users, generate. Such as our age, gender, residence, and mainly our interests. As you browse the web and interact in forums, and social media, you are sharing data about who you are. This data is then used to target advertisements to you.

But, this begs the questions, if it’s your data, shouldn’t you get a piece of the revenue generated by using that data to sell advertisements?

Kind Ads, a new blockchain-based startup believe that users deserve a piece of the advertising pie.

“It’s time for users to take back their data from the few big companies that control the market and get paid for it when its shared with advertisers,” says Neil Patel, a leading advisor of the project.

Once more, since it’s your data, shouldn’t you have the ability to stipulate which types of companies you feel comfortable advertising to you? It’s about personal data and control of that data, and the use of that data remaining fair and balanced. It’s about the internet becoming a better place to be, and a more equitable place to be, for all the people who use it.

With this in mind, it becomes an excellent case for blockchain technology, which is what a decentralized technology can facilitate for both advertisers and users a greater control and fairness of use for all involved.

https://www.youtube.com/watch?v=C53wHtSN9hE&t

Are Decentralized Ad Networks the Future of Advertising?

Blockchain technology does a few things very well, one of which is to create a transparent and instant payment system between parties when a particular event happens. With online advertising and the user for which the advertisement is targeted, this becomes a perfect scenario, because it means that when an ad is shown using user’s data, that user can be automatically paid a share of that advertising revenue.

No delays, no waiting period, or review, just an instant payment when an ad is shown.

This means that you can actually get paid for browsing and to be sharing your data. Also, due to the nature of being able to control preferences of which advertisements are shown when and to whom, the blockchain technology can enable users to specify which types of ads they want to see.

Blockchain can securely link content with user’s preferences, and facilitate payments to that user, as well as the site owner, creating a closed system which allows an equalized method for delivering advertising content. This is one which can, and should, allow you the internet user, a friendlier and healthier experience while online.

Their goal in a decentralized ad network is to create an advertising system which will reward publishers and advertisers more prominently.

While there are some offerings already that try to tailor your ads based on browsing, many of them require the use of a different web browser, which isn’t practical for most as chances are if you use Chrome or Safari, you aren’t going to change just for control of the ads you see.

A protocol like Kind Ads can work in your browser of choice, making it easy to adopt right away.

For site owners and publishers, the blockchain cuts out the middleman, meaning more revenue available to share with the users and the site owners.

This is just the beginning

Because blockchain technology implementation is so new, this is just the beginning in terms of what is possible, and how the blockchain public ledger will be used to increase transparency, build trust, and facilitate quick payments without a middleman.

Keep your eyes out on this technology as it continues to grow and offer more flexible and exciting opportunities to the online advertising space.

All in all, this solution is another example of blockchain creating a win-win scenario for all involved. Transparency for the advertiser, revenue sharing for the consumer, and increased revenue for the publisher. Hopefully, we will continue to see more solutions like this as time goes on and the internet continues to become a kinder and well thought out place to spend time.

To know more, click here!





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Guest Post

Vid App Lets Users and Influencers Monetize Personal Videos

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Vid App Lets Users and Influencers Monetize Personal Videos
Source: Twitter

We’re visual creatures. That’s why we’re captivated by films and shows that have great storytelling. According to reports from Insivia and Cisco, mobile video consumption doubles every year, and by 2021, videos will comprise 82% of internet traffic.

One venture believes it’s possible to make money from our personal video collection through tokenized rewards.

According to Jag Singh, CEO, and co-founder of the Los Angeles, California, based startup:

Vid is a social app that empowers users to create beautiful videos, control their data, and monetize their memories. We use artificial intelligence [AI] to generate memories from a user’s video feed. These are then organized into an interactive calendar. The resulting video journal can be edited with a patented editing tool before users publish their captured memory.”

Privacy and Protecting Data

Publishing personal journals on public platforms is tricky. But Singh says Vid places a premium on privacy.

“We use zero-knowledge encryption as well as blockchain tech to give users complete control of their data. It also gives them opportunities to monetize their videos with brands—without interference from us or anyone else.”

Bad data practices [e.g. Experian hack] and harvesting user data without consent [e.g. Facebook] have led to regulatory actions such as GDPR [“General Data Protection Regulation”]. Vid’s solution is to encrypt data and let people select what data to make available. Moreover, the app lets users connect directly with brands that might be interested in their video journals or creative talent.

Singh added:

“Users who opt-in to generate video memories in conjunction with an advertiser will receive 100% of the advertising revenue,” whose app can be found at. “No cut is taken by Vid or any third-party ad marketplace.”

So what are the implications of a 24/7 connected world?

People now view one billion hours of YouTube videos each day. There are several large platforms that are capitalizing on viewing trends. With this massive shift, influencers and brands have much to gain: Audiences retain 95% of a message when delivered in video format compared to just 10% when reading in the text, according to Insivia.

Opportunity for Users and Influencers

Vid’s CEO launched the venture in December 2016. He says the app is a unique opportunity to offer a superior, privacy-protected social experience to a massive crowd.

According to Singh:

“We launched a test version in early 2018 and added more than 30,000 users within a month. We were trending up the social media application rankings before taking the app offline again for further development. No marketing dollars were spent on the test launch. It was purely organic.”

The firm has boarded more than 50 top Influencers across social channels to support the app’s public release. The Influencers have more than 250 million followers, and they know they can increase their revenue from brands by using Vid. The app has a swipe-up ad model where ad revenue flows directly to the Influencers.

The app’s target audience is younger generations [Millennials and Generation Z] since they prefer short-form video content.

The Process

“We poured more than $1.5 million of our own funds into product development and have been working on the platform since the end of 2016, we have filed seven patents for the technology underpinning our platform.”

The team consists of Jag and Josh Singh, and now includes computer scientists, engineers, financial experts, marketers, and business development professionals. Maciej Dziedziela, another co-founder, is Chief Technology Officer. He has a background working in major enterprise firms.

Before Vid, Jag and Josh launched and exited a company that grew to nearly $30 million in annual revenue over four years.

Singh also detailed about:

“Contrary to the pump-and-dump ICO and IEO models of most cryptocurrency and blockchain platforms, we have opted for a five-year rollout of the Vid native token. The details of our tokenomics can be found in our whitepaper, which is accessible from our main website.”

The Vid token pre-sale is scheduled for launch on June 14, 2019, and will conclude on August 9. There is no soft cap, and the presale hard cap is $60 million. There will be no airdrops. Smart contracts are audited by Certik.

For further details contact here.





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