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The standard in DIY crypto advertising has arrived

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The standard in DIY crypto advertising has arrived
Source: Cointraffic

Crypto’s leading ad network is preparing for a major launch today with the arrival of their flexible, secure and powerful Cointraffic 6.0. self-service option.

Cointraffic is widely known as the loudspeaker for the cryptocurrency community. Using the proprietary network, advertisers can rocket launch their message out across thousands of reputable crypto websites. However, for a number of months, the team has switched their focus from controlling the rocketship – to giving their audience the control. Their mission?

To allow users to manage their own ad campaigns via a robust self-service dashboard.

The change, which is only one part of an overall system relaunch they’ve aptly coined Cointraffic 6.0, means that from today, advertisers will have total control over the campaigns they run. This includes analytics, campaign traffic purchasing, blacklisting, and the ability to tweak campaigns at their discretion. Previously, only the company’s service managers had this ability.

According to Cointraffic CEO, Sergei Verbitski, the change has been a result of listening to their customers. He said:

“When making pivotal business decisions, I always go back to our ‘why’. Why do this now? Well, the reasons are clear. Our customers told us that they wanted the ability to control their own activity, right from their dashboard. They wanted complete oversight into the analytics. They wanted the ability to ‘play’ with their campaigns; to tweak and optimise them at their own discretion.”

“So we set about creating a system that allowed all of that; a system that had flexibility, security and power as the defining pillars behind its construction. And what we created a is completely robust self-service tool Cointraffic 6.0. In our business so far, we’ve helped facilitate over 80 crypto projects with funding close to $1B. Today, we are proud and excited to launch Cointraffic 6.0 in the hope we can continue that successful trajectory.”

According to the company, the service managers will still be on-hand to answer questions, guide first-timers through the campaign setup process and help with creative assets on request. But for seasoned advertisers who want total control? This is an exciting opportunity given the company’s promise of lower prices – allowing for more traffic to be purchased for less. And in a world first, Cointraffic is welcoming early-adopters to test and use the program from today.

Other perks of the self-service option as a part of Cointraffic 6.0:

  • DIY your campaign sets entirely: feel, aesthetics, traffic sources – everything!
  • Set your own CPM bids, depending on your needs and competition.
  • Toggle campaigns on and off as required, scale and monitor in real-time.
  • Control traffic quality with the help of blacklisting.

Steer your own rocketship, with access to ground control whenever you need.

The CEO is available for interviews and media ahead of and after the launch. Read more about Cointraffic’s history and ethos on their official website.

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Is Grupo XP signaling a greater digital currency adaption?

Alisha Jose



Source: Pixabay

Brazil’s largest brokerage, Grupo XP, made headlines last year when it became the first major exchange to open itself up to the trading of Bitcoin and Ethereum. As a development long anticipated, this involvement of cryptocurrency on the highest stage signaled a level of acceptance and mainstream viability which many crypto followers have been predicting for years.

As the two biggest names in the cryptocurrency market, Bitcoin and Ethereum are acting as vanguards in this respect. This has not only raised the public profile of the two currencies, but it has also driven significant additional interest to crypto and digital currencies as a whole.

As Brazil stands as one of the progressive and forward-thinking markets when it comes to financing, this raises questions as to the role which digital payments might play in an increasingly technological world. Can we ever expect it to take the place of traditional cash?

To answer this question we need to look at just how far digital currencies have come in the short time they have existed. Nowhere is this growth more evident than with PayPal, perhaps the most well-known digital money system on the planet.

Originally founded back in December of 1998, PayPal was not the first in the business, but it offered a level of user-friendliness and convenience which set it above all of its contemporaries. Pushed by such well-known names as Peter Thiel and Elon Musk, PayPal proved itself in how well it integrated into many major online retailers. The most famous of these was the most powerful online auction house in the world, eBay, which later acquired PayPal in 2002 for $1.5 billion.

Since then, PayPal continued its path to victory by offering high-quality security and international connectivity, and through the acquisition of related companies such as Fraud Sciences, Braintree, and Hyperwallet.

Now with 254 million users, PayPal’s success has shown that there is room for competitors, which helped shine a light on the road which competing forms of currency, and newer digital systems like crypto, would follow.

While PayPal prides itself as a jack-of-all-trades, others preferred to follow their own path. Idebit, for example, instead focuses on offering services dedicated to users in Canada. Some of the more popular services offering idebit include online casinos like Guts and Rizk. As these are bound by similar regional limitations, it makes sense that they would operate in cooperation, as this has proven the best way to legally offer the best bonuses and deals.

Caption: “Bitcoin IMG_4444” [CC BY 2.0] by btckeychain | Source: ICSDigital

Our focus of crypto, on the other hand, places its most significant emphasis on the anonymity of its transactions. This is not something which is offered by the likes of PayPal, which instead attempts to act as an online replacement for traditional finance systems, rather than an alternative to.

With dedicated markets for crypto and other forms of digital currency now offering goods and services on a level which challenges traditional fiat currencies, the fact that the old-fashioned will increasingly be usurped is nothing short of inevitable.

While the inherent power and connectivity-reliant nature of these mean that they will never entirely replace the coin or note, the decrease of worldwide emphasis on these older systems is already happening, and will only grow more pronounced in the future.

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