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Will NEAR’s ICC partnership boost the protocol’s adoption?

2min Read

The International Cricket Council has partnered with Near Protocol for the upcoming World Cup, a move that could potentially increase the latter’s real-world usage.

Will NEAR's ICC partnership boost the protocol's adoption?

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  • NEAR’s new partnership with the ICC marked an important step forward in real-world utility.
  • It might pave the way for more NEAR adoption in the future.

The International Cricket Council (ICC) is exploring the use of blockchain to improve customer engagement in the sport. The ICC thus plans to use NEAR Protocol [NEAR] to achieve that objective, in a move that could potentially boost the latter’s popularity.


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The official X (formerly Twitter) account of the Near Protocol confirmed the news on 30 September. Notably, the ICC has selected the protocol as its blockchain of choice due to its strong WEB3 presence.

The cricket organization stated that it is exploring ideas through which it can develop valuable and lasting experiences for fans. This may also include competitions for fan engagement with players.


While it is interesting that the ICC is embracing blockchain, it is even more interesting that it has selected NEAR Protocol. This could be a big deal for the blockchain, considering that cricket has one of the largest fan bases of any sports league in the world, at 2.5 billion fans.

The development may offer NEAR network some benefits, especially in terms of visibility. The protocol’s social dominance has recently been slipping downward.

The announcement about NEAR’s new partnership with the ICC may offer a chance for a pivot in the network’s social dominance.

NEAR social dominance

Source: Santiment

A collaboration with one of the major sports leagues in the world is certainly a significant achievement. This could potentially encourage more collaborations in the future, thus potentially boosting demand for the NEAR token.

Assessing the state of NEAR’s demand

NEAR has been on an overall bearish trajectory since February this year. There was a bullish attempt between mid-June and mid-August, which was short-lived as the price resumed its bearish trajectory.

Bears have notably been losing their momentum since August, indicating that we may witness another bullish rally attempt sometime soon.

NEAR exchanged hands at $1.18 at the time of writing after rallying by over 5% in the last three days. An extended rally beyond this level could indicate that the bulls were gaining momentum.

This is because the cryptocurrency has been struggling to secure enough demand to exit the low range at press time.

NEAR price action

Source: TradingView


Read Near Protocol’s [NEAR] Price Prediction 2023- 2024


Despite the bullish 3-day performance, other observations do not indicate the possibility of more bullish pressure. For example, the MFI appeared to have flat-lined, suggesting that there was very little liquidity pushing up the price at press time.

However, on-chain data suggested that there was some optimism, as indicated by the slight upside in the weighted sentiment metric at the time of writing. The network has also maintained healthy development during the last four weeks.

NEAR development activity and weighted sentiment

Source: Santiment


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Michael is a full-time journalist at AMBCrypto. He has 5 years of experience in finance and forex and more than two years as a writer in the crypto and blockchain segments. Michael's writing at AMBCrypto is primarily focused on cryptocurrency market news and technical analysis. His interests include motorcycles and exotic cars.
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