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YEAY launches 3rd influencer house to bring social commerce & crypto rewards to Latin America

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YEAY, a social commerce platform that uses blockchain technology to reward creators for sharing shoppable product recommendations, today announced the launch of a further YEAY House following a rise in lifestyle influencers, including those with a strong presence in Latin American markets, seeking an entry point into blockchain and cryptocurrencies. 

Just a month after the launch of the second YEAY House LA in March 2021, the 3rd YEAY House, which is also based in LA, has joined YEAY’s rapidly growing list of creator collaborations to extend the combined reach to more than 150 million Generation Z consumers. 

2nd Generation YEAY House influencers include: 

  • @jimema.jimenezr (17.1m TikTok followers) 
  • @iamferv (12.2m TikTok followers) 
  • @melipandda (9.8m TikTok followers) 
  • @augustogimenez (5.9m TikTok followers) 
  • @nicolegarcia (5.1m TikTok followers) 

With the top six Latin American e-commerce markets expecting to see 105 percent growth between 2018-2022 (Americas Market Intelligence (AMI) analysis), markets including Brazil, Mexico, and Columbia, present a powerful opportunity for bringing blockchain to mass consumer adoption. 

The YEAY House influencers are provided with weekly crypto education sessions from external blockchain and cryptocurrency professionals. These sessions have so far welcomed experts from a diverse range of projects including SwanBitcoin, which simplifies Bitcoin investments, Bondly Finance, an NFT marketplace where artists such as Tory Lanez have released exclusive tracks and artwork as NFTs, and blockchain venture studio and fund, Draper Gorem Holm (VC). 

Both YEAY Houses are empowering influencers with a deeper knowledge of topics ranging from blockchain technology to non-fungible tokens (NFTs) while introducing them to alternative content monetization methods via the YEAY app, where the influencers and their communities can earn WOM Tokens for creating authentic word-of-mouth recommendation videos. The influencers are then filtering down this knowledge to their audiences while simultaneously onboarding them onto the YEAY app to share the rewards. 

WOM Tokens are distributed through the WOM Protocol, a blockchain protocol that provides the YEAY app with an economic incentive system that reverses the monetization models seen in influencer marketing and other UGC marketing models. Rather than prepaid brand deals and compromising contracts, with the WOM Protocol, creators have free range to recommend any brand or product of their choice.

All recommendations are peer-reviewed and authenticated before creators are rewarded. Only recommendations that the crowd feels are authentic, creative, and positive pass authentication and can start earning creators, as well as content authenticators, WOM Token rewards. 

This is catching the attention of brands, which now have direct access to all of this authenticated user-generated content through the recently launched WOM Campaign Manager. Here brands can browse through their own and competitor content, before purchasing WOM Tokens to boost selected content with additional exposure on the YEAY app. 

@augustogimenez: “YEAY allows me to share my lifestyle and the products I love with all my followers.” 

@jimema.jimenezr “With YEAY I’m learning so much about crypto and can also just show the products I enjoy.” 

@melipandda: “YEAY is a really fun app, but it can also educate people on crypto as well. It’s great as people are starting to get more interested in what it’s all about.” 

Melanie Mohr, the founder of YEAY and CEO of WOM, said: “It’s so exciting to see the YEAY House creator initiatives taking off and to bring lifestyle influencers along on the journey. With a powerful collaboration of Latin American influencers now on board, we have an incredible opportunity to reach into the LatAm markets and spread the message that cryptocurrencies are an accessible way to get rewarded for digital creativity.” 

About YEAY 

YEAY is the leading community for Generation Z to share honest recommendation videos with one another about the products they love. The YEAY app started integrating and testing the WOM Protocol at the start of 2020 and decided to further scale through influencer marketing at the end of 2020.

Since then the app has facilitated 1m+ transactions and more than 30k videos have been created, generating a high engagement of more than 3m views. For more information about YEAY visit 

About the WOM Protocol 

WOM (word-of-mouth) is building a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: 

In March 2021 WOM launched the WOM Campaign Manager, to provide brands with a dashboard and control panel for viewing authenticated recommendations about their own and competitor products. Brands can use the tool to select content to boost for additional exposure on the YEAY app while tracking all of the engagement metrics and KPIs related to these recommendations and configurations. The WOM Campaign Manager is a free tool accessed at 

About the YEAY House 

The YEAY House is part of a series of creator collectives sponsored by YEAY to bring together influencers to collaborate and onboard their communities to the YEAY app. Together, they can amplify the creative power and social reach for direct conversations about the products and brands they love.

The 1st YEAY House launched at the end of 2020 with lifestyle and gaming influencers, including the famous 13-year-old gamer, Faze H1ghsyk1, and successful Youtuber and Streamer, GrantTheGoat. The 2nd YEAY House included growing TikTok/Youtube and Instagram lifestyle influencers, like Keemokazi, Swagboyq, and Dayna Marie.

The newly launched 3rd YEAY House, in LA, Beverly Hills, is now home to lifestyle influencers with a strong reach in LatAm markets, including Jimena, Fernanda, Melissa, Augusto, and Nicole – with a combined reach of more than 50m followers.

Disclaimer: This is a paid post and should not be treated as news/advice. 


With Masters in Mass communication and journalism, Anjali's interests lie in blockchain technology adoption across emerging economies.
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