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Backstage partners with Sun & Snow festival as crypto makes its way to music festivals

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(Sierra Nevada, Spain; January 16th, 2022): Backstage has just announced its latest partnership. They’re teaming up with the Sun & Snow Festival, a music and snow sports festival that takes place in the Sierra Nevada Mountains in southern Spain. 

This partnership is a big step towards merging the festival and crypto industries. 

A Boon for Crypto & Festivals

Through the cooperation, Backstage will play a major role at Sun & Snow by serving as the crypto partner for tickets and merchandising at the festival. Since Backstage intends to implement the blockchain into the events industry, this partnership cements the bonds between two players in the industry and will advance the interests of both companies. 

The main advantage for Backstage is that their project can gain greater exposure in the events industry, especially with artists, athletes, fans, event operators, advertisers, and other key players. Backstage’s presence at Sun & Snow should help legitimize crypto in the eyes of the general population, who typically may not know much about how blockchain works or what it is. It should help people understand how cryptocurrencies work and how the Backstage ecosystem operates.

With live music, snow sports, resort activities, and more, the Sun & Snow Festival will also serve as a proof-of-concept for the Backstage platform and their BKS token. It will be the first time the company’s NFT ticketing and merchandise system is put to the test on a large scale. A successful event should certainly grab the attention of other events, artists, agencies, fans, and investors. 

For the Sun & Snow Festival, the benefits include the ability to use Backstage’s blockchain and systems to ensure that their ticketing and merchandise payment processing operates more efficiently and transparently. Thanks to Backstage’s NFT ticketing technology, Sun & Snow can also simplify sales and cut down counterfeiting. 

This cooperation will also allow Sun & Snow to use the Backstage NFT platform to sell add-ons at the event. Sun & Snow and the artists at the event can use NFTs to up-sell merchandise, albums, future concert tickets, and more. This will help generate more revenue for the festival and artists while giving fans more intimate access to their favorite DJs, skiers, and other athletes and artists. 

While guests are enjoying the beauty of the Sierra Nevada Mountains, Backstage will further enhance their experience, sometimes without even their knowledge. As a world-renowned festival, Sun & Snow has the opportunity to push Backstage into the worldwide spotlight.

Like most music festivals, Sun & Snow promises to bring in people from all around Europe and the world. There will also be plenty of locals attending the festival, both from the Sierra Nevada Mountains and the rest of Spain. Along with the attendees of the festival, Backstage will also have an opportunity to interact with the artists.

The Sun & Snow Festival features DJs that are both local and world-renowned, and this gives Backstage the opportunity to get them involved with the STAGE platform. This will give artists more freedom to maintain their intellectual property through access to Backstage’s NFT minting and marketplace.

Crypto Hears the Call of the Events Industry

Partnering with the Sun & Snow Festival also allows Backstage to understand how to improve its commercial crypto wallet for businesses in the events industry — currently a $1.135 trillion market. Once live, the BKS Crypto Wallet for Businesses will allow businesses and event operators like Sun & Snow to have a more transparent view and greater control of their finances. The Backstage team will use the Sun & Snow event as an opportunity to study how the wallet can work at such an event. 

The events industry is an inherently risky one, and it suffered immensely due to the COVID-19 pandemic. While some restrictions are being lifted, others are being re-implemented with the rise of variants like Omicron. Things are looking pretty unsure.

This means that finding the money to start an event is difficult if you don’t already have a large amount of wealth. Using Backstage, event organizers can get paid out as their tickets sell, allowing them to stay much more cash fluid.

One of the main issues with securing funding in this industry is that banks and funds are hesitant to support ventures that they see as high-risk. This creates an opportunity for Backstage, with which businesses will be able to completely revamp their finances and investment models. Backstage plans to have Launchpad for event financing soon.

The Backstage and Sun & Snow partnership marks the beginning of a change that will provide additional financial freedom to event organizers, as well as a better way of managing events. With Backstage partnering with Sun & Snow, the events industry has begun its evolution towards a more efficient, transparent, and profitable future. 

Like Sun & Snow’s tagline says, crypto has heard the mountain call.

About Backstage

Backstage is powering the crypto revolution in the events industry. Through the BKS token and our blockchain ecosystem, Backstage aims to solve the current challenges facing the events and entertainment sectors. From financing and payments to NFT ticketing and marketplaces, Backstage will take the events industry toward a more sustainable, profitable, and fair future.

Find out more about Backstage: 

Twitter | Medium | Telegram | Instagram | Whitepaper

About the Sun & Snow Festival

The 2022 Sun & Snow Festival takes place in the Sierra Nevada Mountain Range from April 1-3. The festival will unite lovers of music and snow sports in one large event. The event grounds are split into three parts, with the main stage consisting of a transparent tent where you’ll find the headliners performing.

The second area of the festival is designed for a more family-friendly atmosphere, allowing attendees to bring along their children so that they can enjoy additional performances. Beyond that, there’s the Zona Après-Ski, where guests can enjoy more music and demonstrations from professional skiers and snowboarders.

Disclaimer: This is a paid post and should not be treated as news/advice.


Jacob is a sponsored content writer at AMBcrypto whose interest lies in blockchain technology and its impact on the changing global economy.
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