A developer with over nine years of experience in the mobile game market and over 50 million downloads is creating a blockchain app store. The new platform will let developers keep all their revenue and monetize in-game events.
Many problems afflict mobile game developers. One such issue is that major platforms can have up to a 30 percent commission on the developer’s earnings. Moreover, the monetization of games itself is quite tricky. Another major problem is the competitive disadvantage experienced by lone developers and little studios when compared to big game development companies.
At first, in the early days of Google Play and the iOS App Store, indie developers did not have to struggle to find their place there. Now things have changed with major companies developing games with big budgets, rendering many smaller teams unable to be competitive.
Those are all issues that PlayGame is willing to solve by, for instance, letting developers keep all their revenue. Another significant feature of the platform is that it will let every developer introduce a token economy in their games. They will be able to reward players with coins and grant real prizes to tournament winners.
The new platform, while still in beta, has already been battle tested. According to the CEO of the company and game developer with over nine years of experience, Anton Soeharyo, “the beta version of the platform has just been live for a little over a week and with only six games, we have garnered 27 000 registered players that played 105 000 times in over 2K competitions.”
An App for the Web Era
The company plans to launch the platform as an HTML5 web app. This is meant to reduce friction and simplify marketing by letting users play directly via their smartphone or desktop browsers without installing any software.
Furthermore, the platform will also have a feature called “FunFund,” which is a crowdfunding platform meant for mobile game developers. According to the white paper, over 20 industry experts are leading the project and they all share the desire to help developers profit on their game ideas.
PlayGame doesn’t just promise fair developer compensation. Another essential part of the project is advertisement transparency since the company claims that the click and impression metrics of the current mainstream platforms is quite misleading.
The project’s team, according to its website, “combines a total of 30 years of experience in tech, fintech, e-commerce from veteran startup founders.” The CTO of the company, Batista Roparulian Danu, is also the CIO of Urbanesia and the founder of Coral. The company’s CEO, on the other hand, is the founder of TouchTen. This Indonesian game studio, founded in 2009, has published over 50 games and totaled over 50 million downloads on all platforms.
The next step
PlayGame plans to develop the platform’s website before the end of the year to prepare it for its soft launch at the beginning of 2019.
Users will need PXG tokens to take part in time-limited events and tournaments on the platform. 90% of what the users will pay will go into the prize pool, while 5% will go to PlayGame and 5% to the game developers. This is the basis of the company’s business model.
This is the first Initial Token Offering that takes place on the Tokenomy Launchpad platform, by the founders of Indodax. 600 million PXG tokens are being sold, and a third of them have been sold during the presale, which concluded after five days. The public sale, which will sell 400 million tokens, started on the 24th of Sept and will end on the 22nd of October.
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