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Blur NFT marketplace announces date for token launch, but here’s a caveat

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Blur NFT marketplace announces date for token launch, but here's a caveat
Source: Unsplash


  • Blur has announced 14 February as the new date for its BLUR token launch.
  • Blur’s growth has been impressive so far, as it has been able to attract a decent amount of volume.

The community has been eagerly awaiting the introduction of the native token of the quickly developing Blur NFT marketplace. For some time, the Blur NFT marketplace has been preparing to launch BLUR, its native token. A date, but not the one that had been previously stated, had been set recently.

Blur announces BLUR date amidst initial airdrop

In a post made on 19 January, Blur NFT marketplace stated that the NFT marketplace would release the BLUR token on 14 February. This comes after the most recent platform update hinted that the January launch, which had previously been planned, might not be possible.

The token has previously been distributed to platform users through airdrops at several milestones and in several different methods. Starting in October, everyone who had bought or sold an Ethereum-based NFT in the previous six months was eligible to receive a “care package” of BLUR tokens via airdrop. 

Active Blur traders were also rewarded with “the most tokens and control of the protocol” in a November care package airdrop, which was available to everyone who listed an NFT on the platform during the month. In December, the third and final airdrop was released, rewarding Blur users who had actively put bids on collections.

Catching up with other marketplaces

Since launching in October, Blur’s growth has been swift, and it has been able to hold its own against other NFT marketplaces. DappRadar shows that in the last 30 days, Blur NFT marketplace has seen a trading volume of about $200 million. In addition, throughout the previous 30 days, the NFT marketplace has seen the second-highest volume of any marketplace, behind only OpenSea.

The 90-day volume of Blur NFT marketplace, according to statistics from Dune Analytics, indicated that it has recently been increasing. It had already amassed a volume of more than 2,000 ETH as of this writing. The chart also demonstrated its peak volume of approximately 26,000 ETH in December.

Blur NFT marketplace volume

Source: Dune Analytics

Furthermore, comparing the number of 90-day unique users of Blur and OpenSea revealed that OpenSea was still dominant despite Blur’s remarkable performance. On the other hand, the Dune Analytics graph showed Blur’s preeminence compared to the other NFT markets.

Blur NFT marketplace unique users

Source: Dune Analytics

A blurry tokenomics

Despite the hoopla surrounding the debut of the BLUR token, information regarding the token’s tokenomics was conspicuously lacking. Tokenomics refers to the economic theory behind a digital currency or blockchain-based token. Token architecture and behavior encompass the token’s creation, distribution, and use within the project’s ecosystem.

Incentives for token holders and users and the overall number of tokens available might all fall under the term “tokenomics.” It is pivotal to the success of a cryptocurrency project since it influences the token’s utility, demand, and price. However, this has been absent from the Blur NFT marketplace.

We are rapidly approaching the new launch date; will the tokenomics be made public at some point before then? Or will potential backers be left to speculate about the token’s economics? Investors and spectators ought to gain additional insight in the following days.

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Ser Suzuki Shillsalot has 8 years of experience working as a Senior Investigative journalist at The SpamBot Times. He completed a two-hour course in journalism from a popular YouTube video and was one of the few to give it a positive rating. Shillsalot's writings mainly focus on shilling his favourite cryptos and trolling anyone who disagrees with him. P.S - There is a slight possibility the profile pic is AI-generated. You see, this account is primarily used by our freelancer writers and they wish to remain anonymous. Wait, are they Satoshi? :/

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